265: Visibility, Credibility, and Leadership: Repurpose and Curate Your Evergreen Content with Dawn Jensen

Dawn Jensen from DawnShowMeHow.com is all about reusing your content.

If you're ready to live the laptop lifestyle and enjoy a huge social media reach with your content marketing, without working too hard, then you're in for a treat. Dawn discusses:

  • how to repurpose videos and audios (for example, turn a 90 second video into an audio and a podcast episode)
  • how to curate your own evergreen content into shareable facts, figuers, statistics, quotables, and checklists
  • curate from other sources including Hewes, Forbes, Entrepreneur Magazine and Inc Magazine
  • why you should look back at your last few years of blog posts to find new ideas to update that speak to what your audience is doing now
  • the feedback loop
  • prep, presence, plan, and pivot

Quotes:                                                                                                                                   

“People sometimes don't understand who they are for the people they serve, and they're not sure what to share or how to share it.” – Dawn Jensen

“You are a strategic partner for your clients, whether you think about it that way or not. The more you can educate and inform through your information, the better educated your buyers will be.” – Dawn Jensen

“Typically, when businesses seek help, they usually need assistance in one of three areas: visibility, credibility, and digital leadership.” – Dawn Jensen

Takeaways:

04:06 Old content can be a goldmine for fresh social media posts and marketing materials.

05:36 Repurposing content allows you to meet different audience preferences and expand reach.

12:16 Businesses should focus on creating consistent, branded content across multiple platforms.

22:06 Understanding your clients' needs and perspectives is more important than demographic data.

28:37 Visual marketing through infographics, checklists, and quote graphics is crucial for engaging audiences.

Resources

Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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