Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine.
Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries.
Quotes:
“All branding is perception management. So if you get those specific layouts right and use them again and again with different content in the same layout, people will start recognizing your brand—and that’s really important.” – Christina Baldassarre
“People click on an ad because of the image, even if they do not understand the text.” – Christina Baldassarre
“The color red triggers something subconsciously in your brain. It appeals to the really ancient part of your brain and triggers a sense of urgency.” – Christina Baldassarre
Takeaways:
07:24 Consistent visual branding helps people recognize your brand even without seeing your logo or face.
12:30 The image in an ad makes 70% difference in click-through rate and 16% difference in sales.
17:50 Small businesses should be patient and let ad campaigns run for at least 1,000 impressions before making changes.
20:42 Different business sizes face unique marketing challenges that require tailored strategies.
23:01 Large businesses need comprehensive proposals to streamline their complex approval processes.
Resources
- Zebra Advertisement (Website)
- Christina Baldassarre’s (Blog)
- Christina (Twitter)
- Christina Baldassarre (Facebook)
Podcast: Play in new window | Download (Duration: 29:33 — 27.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
