283: Generate Income Out of Thin Air By Creating a Business Accelerator with Kickstarter and Indiegogo Crowdfunding Strategist Khierstyn Ross

Khierstyn Ross from CrowdfundingUncut.com is a crowfunding specialist who can make your Kickstarter or Indiegogo online fundraising campaign a huge success. She visits us today to talk about beta launch validation. Get on the phone with the customers on your list, not to sell, just to get feedback. Find out what they're struggling with, and have them give you a reason why they "wouldn't" buy from you to gauge those objections. She also talks to us about the success of her private webinars and 6-week courses.

 Quotes:                                                                                                                                  

“Successful crowdfunding comes down to three things: having the right product-market fit, having the right resources to boost your campaign, and having the right team to put it together.” – Khierstyn Ross

“What I thought I knew about my audience was very different. I didn't realize how much money I was leaving on the table by not getting on the phone with people.” – Khierstyn Ross

“It's powerful to be able to talk to your audience as you're growing it and figure out what they want.” – Khierstyn Ross

Takeaways:

04:09 Success in crowdfunding depends on building an audience and generating initial momentum within the first 48 hours of launching a campaign.

12:01 Consultants can scale their business by transitioning from one-on-one services to group coaching or membership models that provide more comprehensive support.

14:45 Direct customer conversations are crucial for developing products that truly meet market needs, even if it means getting on the phone with potential clients.

16:45 Pricing and positioning should be flexible, with a willingness to adapt based on direct feedback from your target audience.

26:23 Transparency and clear expectation setting are critical when conducting customer discovery calls and potential sales conversations.

 

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Filed in: Archive 2: 2017 • Crowdfunding • Interview • Podcast