Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don’t have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this “service-as-a-service” model that provides unlimited content to monthly buyers.
Quotes:
“If you can commoditize your product or service, you can reach the masses. And when you can reach the masses, you have a business that can scale and is far more profitable and stable than doing one-off consulting or project-based work.” – Gabe Arnold
“You have to be able to jump in and do whatever it takes. You need to get your hands dirty and do everything to truly understand what’s going on.” – Gabe Arnold
“The people who have been most successful with us came in with the mindset of taking the first few weeks to a month to get everything synced up and get everyone on the same page.” – Gabe Arnold
Takeaways:
07:58 Getting your hands dirty and understanding every detail of your business is crucial for long-term success.
14:31 Launch quickly and simply, then refine based on customer feedback rather than getting stuck in over-complicated planning.
18:57 Create an automated hiring process that filters candidates through practical tests, ensuring only top-tier talent joins your team.
24:50 Build a content service that offers flexibility across different business sizes, from small businesses to large agencies.
27:35 Expect a 90-day learning curve when starting with a new service, focusing on clear communication and feedback.
Resources
- Copywriter Today (In The Referral Field, Answer “Robert Plank”)
- Design Pickle (Website)
- The Foundation Podcast: Interview with Dan Norris of WP Curve (Podcast)
- WP Curve’s hiring process (Blog Post)
Podcast: Play in new window | Download (Duration: 29:15 — 26.8MB) | Embed
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