294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism

Sell Both High and Low Ticket

Content Marketing Touches

  • Go the extra mile
  • It's ok to look homemade and authentic
  • Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)

Course Correction

  • The Mirror: if someone criticizes you about something, they're secure about that themselves.
  • Don't ignore $1000 because you're looking for $100,000
  • Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
  • Be aware but still optimistic

Quotes:                                                                                                                                   

“Price doesn't matter that much. A lot of marketers obsess over the price, putting all their energy into thinking they'll have something really high-priced or really low-priced, and they don't give much thought to their offer, their package, or the problem it solves.” – Robert Plank

“It's okay to look homemade and authentic, as long as you need to pump out a bunch of stuff.” – Robert Plank

“If someone criticizes you about something, it's usually because they themselves are insecure about that thing.” – Robert Plank

Takeaways:

05:57 Price doesn't matter as much as the value and problem-solving capability of your product.

07:18 Build a list of buyers by offering low-ticket items that get people to take action and spend money.

12:03 Don't let perfectionism stop you from putting out content - it's better to start and improve over time.

16:07 Consistently create content across multiple platforms to keep your audience engaged and growing.

24:57 Have both high-ticket and low-ticket offers in your product lineup to cater to different customer needs.

Podcast: Play in new window | Download (Duration: 27:11 — 24.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Making Money • Podcast

Comments are closed.

«
»

↑ Back to Top