294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism

Sell Both High and Low Ticket

Content Marketing Touches

  • Go the extra mile
  • It's ok to look homemade and authentic
  • Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)

Course Correction

  • The Mirror: if someone criticizes you about something, they're secure about that themselves.
  • Don't ignore $1000 because you're looking for $100,000
  • Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
  • Be aware but still optimistic

Filed in: Archive 2: 2017Making MoneyPodcast

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