350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:                                                                                                                                   

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

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Filed in: Archive 2: 2017 • Interview • Podcast