361: Tell a Story, Look for Inspiration Outside Your Bubble, Mass-Produce, Course-Correct, Connect with Others, and Grow Your Business in Any Niche with Joe Pardo

Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process).

He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money.

Quotes:                                                                                                                                   

“I bring my own style to everything I do, from writing books to consulting, and even creating artwork and music. I try not to let myself get too influenced by others. I don't think, 'Oh, look what they're doing, I should do the same thing because that's what's going to work for me.'” – Joe Pardo

“Time is crucial. We only have a finite amount, and we all get 24 hours. When creating time-based content, think about it in terms of percentages.” – Joe Pardo

“The key is to figure out what's at the core of what you're trying to achieve. If you're getting someone to tell a story, you need to ask the right questions to draw it out without being interrogative.” – Joe Pardo

Takeaways:

02:37 Creativity thrives when you look beyond your own industry and blend ideas from different fields.

12:31 Start small with content creation and gradually increase your output as you build confidence and systems.

25:45 Develop a consistent interview approach that allows for both structure and spontaneous storytelling.

37:44 Don't get stuck perfecting every detail; focus on creating content that connects with your audience.

45:29 Your unique voice and perspective matter more than having professional-looking equipment.

Resources

Filed in: Archive 2: 2017InterviewPodcastProductivity

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