384: Splitly and Profit Peak: Split Test Your Amazon FBA Pricing, Images, and Product Listings with Andrew Browne

Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results.

Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.

Quotes:                                                                                                                                   

“A big part of selling on Amazon is driving traffic and sales so you move up the search rankings. Amazon rewards you, and then you make more sales.” – Andrew Browne

“The hard part of split testing is actually coming up with the ideas—that's where the work comes in.” – Andrew Browne

“Always focus on what's most profitable. Always try to optimize your winners and get that extra few percent out of them.” – Andrew Browne

Takeaways:

04:33 Split testing on Amazon isn't just about changing things randomly, but about systematically improving your product listing with data-driven decisions.

05:53 Small changes in conversion rates can create massive compounding effects in your Amazon business, boosting both immediate profits and search rankings.

14:05 Amazon's search algorithm rewards sales performance differently than other platforms, making strategic optimization crucial for sellers.

18:20 Even if you're a new or small Amazon seller, split testing can help you incrementally improve your product listings with minimal risk.

23:16 Focus on testing your best-performing products with significant changes to get meaningful and faster results.

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Filed in: Amazon • Archive 2: 2017 • Interview • Podcast