435: The Art of Kickstarter Crowdsourcing: Build Brand Awareness and Launch a Campaign to Get Funding for Your Business Idea with Roy Morejon

Roy Morejon is the president of Enventys Partners and host of the Art of the Kickstart podcast. . With over 20 years of experience in marketing services for B2B and B2C clients, Roy has become an expert in digital strategy, search marketing, and crowdfunding. He is the host of "Art of the Kickstart" podcast, where he shares insights about entrepreneurship and product launches. Roy's company is recognized as the world's first vertically integrated product development and crowdfunding digital marketing agency, helping entrepreneurs transform their ideas from initial sketches to market-ready products.

Quotes:                                                                                                                                   

“We take brands from nothing to something. We're building out their brand, writing their story, and handling their social for them. These are entrepreneurs—they're makers. They know what the product is and how to make it, but they don't always know how to speak to their consumers.” – Roy Morejon

“The work you do before the campaign leads to almost 90% of the success after launch. The pre-campaign phase is critical to the overall success of getting a product out there and getting people excited about it.” – Roy Morejon

“We fail upwards. We gain insights, grow a community, a group of people who are passionate about the product we're launching.” – Roy Morejon

Takeaways:

04:40 Pre-campaign work drives 90% of a Kickstarter campaign's success, making early preparation critical for product launch.

11:20 Kickstarter offers entrepreneurs a unique platform to test product ideas and get direct customer feedback before full production.

17:50 Successful crowdfunding requires building anticipation, creating excitement, and generating a groundswell of interest before launching.

20:10 Not every campaign will succeed, but each attempt provides valuable insights and helps build a community around the product.

22:30 Hardware products, fashion, and design categories tend to perform best in crowdfunding platforms.

Podcast: Play in new window | Download (Duration: 26:56 — 24.7MB) | Embed

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Filed in: Archive 2: 2017 • Crowdfunding • Interview • Podcast