441: Website Optimization, A/B Split Testing and Heatmaps: How to Double Your Customers, Sales and Profits with Conversion Fanatic Justin Christianson

Justin Christianson is the #1 bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing.

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The book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. It's designed to help you find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can.

He's the co-founder and President of Conversion Fanatics, a full service Conversion rate optimization company, member of the Forbes Agency council as well as the host of the weekly marketing podcast, CMO Roundtable. We talk today about Justin and his team's strategy, process, and mindset when it comes to increasing conversions, improving the website visitor experience, decreasing ad costs, and skyrocketing clicks & sales.

Quotes:

“At the end of the day, it doesn't matter what you or I think of the website—it matters what the visitors think, because they're the ones who are your customers or potential customers.” – Justin Christianson

“The only way to really get and keep a competitive advantage is to constantly be testing to try to beat your high score.” – Justin Christianson

“Optimization never stops, because markets are constantly changing and evolving.” – Justin Christianson

Takeaways:

04:18 Always test website changes scientifically instead of making assumptions about what might improve conversions.

07:18 Companies need at least 30,000 monthly unique visitors to conduct meaningful A/B testing effectively.

12:09 Optimization is an ongoing process that requires constant analysis and adaptation to changing market conditions.

20:07 Focus on customer benefits rather than just listing product features when marketing.

27:04 Don't give up on testing and optimization efforts too quickly - patience and persistence are key to discovering significant improvements.

Resources

Podcast: Play in new window | Download (Duration: 28:15 — 25.9MB) | Embed

Filed in: Archive 2: 2017 • Conversions • Interview • Podcast

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