459: Grow a Huge Following on Social Media Through Consistent Customer-First Edutainment with Jasmine Star

Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams.

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Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service.

After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion.

Quotes:                                                                                                                                   

“I never aim to be popular or cool. I aim to live my best life.” – Jasmine Star

“If you don't know where you're going, you're never going to be thankful when you arrive.” – Jasmine Star

“A brand is a series of memories, expectations, and stories that, when connected, make a consumer choose one business over another.” – Jasmine Star

Takeaways:

04:40 Building a successful business requires aligning your passion with practical strategies for making money.

11:20 Social media marketing is about providing value through educational and entertaining content, not just selling products.

20:50 Consistent daily effort and resilience are more important to business success than any single breakthrough moment.

22:15 Treat social media like a garden that needs daily tending to grow your business effectively.

26:43 Start small by connecting with brands and creators through micro-commitments and free resources before investing.

Resources

• Social Curator: Captions and Images Curated For Your Feed (Monthly Membership)
• Insta180: Grow Your Business (Instagram)
• Jasmine Star (Official Site)
• Jasmine Star (Instagram)
• Jasmine Star (Facebook)
• Jasmine Star (YouTube)
• Jasmine Star (Twitter)

Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Interview • Podcast • Social Marketing