472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.

Quotes:                                                                                                                                   

“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing

“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing

“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing

Takeaways:

05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.

08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.

18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.

36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.

42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.

Resources

Podcast: Play in new window | Download (Duration: 45:52 — 42.0MB) | Embed

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Filed in: Archive 2: 2017 • Book Marketing • Interview • Podcast • Podcasting

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