538: Seller Labs: Adapt, Transition, Scale, and Become Your Own Next Customer with Brandon Checketts

Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company.

His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched.

Quotes:                                                                                                                                   

“Find something that people will value, and find a way to provide value to your customers. You may not know exactly how to monetize it right now, but if it's valuable to them, you'll figure out how to monetize it along the way.” – Brandon Checketts

“A lot of times, people like to start a whole bunch of things but are very bad at finishing them.” - Brandon Checketts

“A lot of entrepreneurs don't understand or don't feel qualified to understand finances, but if you can look at a profit and loss statement, it can tell you how much money you're making or not making.” - Brandon Checketts

Takeaways:

04:54 Develop products by first becoming your own customer and solving your own business challenges.

12:26 Be ready to pivot your business when growth potential becomes limited in one area.

15:08 Build software tools that solve real problems and simplify complex tasks for your target market.

18:42 Use financial data and monthly profit/loss statements to make objective business decisions.

24:14 Start small and focus on providing clear value to customers, even if you're not sure how to make money initially.

Resources

Podcast: Play in new window | Download (Duration: 27:09 — 24.9MB) | Embed

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Filed in: Amazon • Archive 3: 2018-2020 • E-Commerce • Interview • Podcast

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