560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg

Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply.

Quotes:                                                                                                                                   

“If it's not something a real company would do, don't do it. I focus my energy on writing valuable content, doing PR, and writing the book to get links to my website so I can compete with the big guys.” – Brian Greenberg

“The number one thing to do for reviews is ask, and the time to ask is at the end, when you deliver the service and ask them a simple question: Are you happy? Are you satisfied?” - Brian Greenberg

“I wanted to differentiate myself, portray myself as the good guy in the insurance industry. I wanted to do it the honest, ethical, and transparent way.” - Brian Greenberg

Takeaways:

11:11 Writing quality content requires time and careful editing, not just quick production.

14:33 Marketing articles beyond your website increases their visibility and impact.

21:08 Smoothing out customer experience bottlenecks can significantly improve conversion rates.

25:13 Fewer, more qualified leads are better than a high volume of uninterested contacts.

27:00 Delegating mechanical tasks allows entrepreneurs to focus on marketing and growth.

Resources

Podcast: Play in new window | Download (Duration: 29:23 — 27.0MB) | Embed

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Filed in: Archive 3: 2018-2020 • Content Creation • Interview • Podcast

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