614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie

Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.

Quotes:                                                                                                                                   

“Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie

“The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie

“Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie

Takeaways:

05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption.

19:41 Modern customers want to discover and choose their own path, not be sold to directly.

12:39 Every step a user must take creates friction that reduces engagement and conversion rates.

21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email.

19:28 Early technology adoption provides a significant competitive advantage for businesses.

10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels.

Resources

• 553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance)
• Openless Apps (Website)
• Openless Apps (speaking demo)

Podcast: Play in new window | Download (Duration: 28:27 — 65.3MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Mobile Apps • Podcast