714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan
Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.
In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com.
Quotes
“The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.”
“Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.”
“Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.”
“If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.”
Resources
Podcast: Play in new window | Download (Duration: 22:24 — 20.7MB) | Embed
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Filed in: Archive 3: 2018-2020 • Interview • Podcast
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