733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.

In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com.

Quotes

“Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.”

“Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.”

“Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.”

“Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?”

Resources

• Duct Tape Marketing: Increase Revenue and Profits with a Simple & Proven Marketing System.
• Connect with John Jantsch on LinkedIn
• Subscribe to The Duct Tape Marketing Podcast hosted by John Jantsch on Apple Podcasts
• Get a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch on Amazon
• Get a copy of Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch on Amazon
• Get a copy of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch on Amazon
• Get a copy of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch & Phil Singleton on Amazon

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Filed in: Archive 3: 2018-2020 • Interview • Podcast