737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto

James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.

As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.

James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core.

Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does.