745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger
Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.
In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.
Quotes:
“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”
“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”
“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”
“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”
Resources:
Podcast: Play in new window | Download (Duration: 37:20 — 34.4MB) | Embed
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Filed in: Podcast • Archive 3: 2018-2020 • Interview
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