746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.

In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.

Quotes:

“The word value is valueless because it's used so much and it has no definition. So a definition I'd give for value is providing an emotional respite despite what's going on in the world.” - Adil Amarsi

“If you're selling to people who did not like school, don't use words associated with school. People avoid pain and go towards pleasure.” - Adil Amarsi

“Remove as much fear as humanly possible from the buying process for your customers. Tell them what they're going to see next. Be upfront with them. Be very, very straightforward.” - Adil Amarsi