751: GroupX: Facebook Group Growth Secrets with David Calafiore

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.

Quotes

“The key is, before you approve somebody, capture that data and send it somewhere safe.”

“Build the list—the money’s in the list.”

“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”

“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”

Resources

Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed

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Filed in: Podcast • Archive 4: 2020-2023 • Interview

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