751: GroupX: Facebook Group Growth Secrets with David Calafiore

Do you wish you could build a group on Facebook of active, responsive buyers? Have you been told to make a list, or perhaps that "the money's in the list"—but didn't know where to start, especially on Facebook? That's why it's so essential that you tune in to today's episode and find out about GroupX, a new tool you can use to increase your Facebook group's responsiveness AND build a list using groups.

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

Quotes

“The key is, before you approve somebody, to capture that data and send it somewhere safe.” - David Calafiore

“It allows you to build that list, stand out, and do things like segmenting your list and keeping track of who is who in your group and perhaps what their different interests are or what type of engagement they're going to be interested in.” - David Calafiore

“Once you hit that Approve button, if you don't capture that data, it's gone. Facebook has it, but you don't have access. There's no way to retrieve it. There's nowhere to go look it up.” - David Calafiore

Resources

Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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