769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.
Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!
In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders.
Quotes
“Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.”
“I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.”
“Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.”
“Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.”
Resources
- Mitch Russo: Do you know your business could be much bigger than it currently is, but aren’t sure how to get there? I can help!
- PowerTribes: The book that unlocks the power of Certification for your company
- ClientFol.io: Guaranteed To Save 130 Hours of Wasted Time per Year!
- Connect with Mitch Russo on LinkedIn
- Get a copy of The Invisible Organization by Mitch Russo on Amazon
- Subscribe to The Tribe Builders Podcast hosted by Mitch Russo on Apple Podcasts
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Filed in: Archive 4: 2020-2023 • Interview • Podcast





