828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young

Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.

In this episode of Marketer of the Day, Steve Young discusses App Masters’ core offerings, including app store optimization, creative assets for app pages, and conversion rate optimization to maximize in-app revenue. He highlights actionable tactics for increasing subscription and in-app purchases, such as optimizing onboarding flows and featuring upgrade options prominently on main screens. He also shares insights on structuring services with tiered subscription plans, emphasizing recurring revenue and affordability to attract more clients. For creators seeking to learn from his expertise, Steve offers content via appmasters.co and their YouTube channel, providing step-by-step guidance, case studies, and practical strategies to grow apps effectively. His philosophy underscores focusing on happiness, sustainable growth, and learning from data while applying creativity and consistency in app marketing.

Quotes

“The quantity improves the quality. Just keep producing content, and over time, the quality naturally gets better.”


“Most app subscriptions come from two screens: the welcome flow and the main page—don’t hide your upgrade options in settings.”


“Happiness is the barometer for success, not how big or rich your business is.”


“Take action, produce something, and put it out into the world; even a handful of results is better than zero.”

Resources

Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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