831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston

Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.

In this episode of Marketer of the Day, Augie shares actionable strategies for leveraging online video as a marketing and business growth tool. He emphasizes starting simply, even with a phone, and focusing on fundamentals like lighting, audio, and content quality. He discusses the importance of understanding your audience and creating binge-worthy videos that maximize watch time and suggested video placements on YouTube. Augie also highlights the best monetization strategies beyond AdSense, including lead generation, email capture, and product sales. He outlines key editing techniques such as jump cuts, crop-ins, and end cards to maintain viewer engagement. For entrepreneurs and creators looking to streamline their workflow, Vid Shops offers affordable editing packages starting at $325 per month, helping clients scale from minimal views to millions per month. More information can be found at vidshops.com.

Quotes

“Stop worrying about production; just get the fundamentals right—lighting, depth of field, and good audio.”

“The hard part is the words that come out of your mouth; the delivery is what gets better with practice.”

“Online video should be part of your marketing strategy in many ways—ads, landing pages, content—because video is the most powerful media.”

“Start with your phone, record 50 videos, then upgrade your equipment; it’s all about creating a habit and improving over time.”

Resources

• VidChops: Add An Expert Video Editor To Your Team In Just A Few Clicks And You’ll Never Have To Edit Again
• Follow Augie Johnston on Facebook
• Connect with Augie Johnston on LinkedIn
• Subscribe to The Pass First Podcast - Basketball Coaching hosted by Augie Johnston and Alex Engel on Podchaser

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Filed in: Archive 4: 2020-2023 • Interview • Podcast • Uncategorized