835: Leading Teams Effectively to Grow your Business with Amy Anderson

Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation.

In this episode of Marketer of the Day, Anderson discusses her current work helping businesses accelerate growth through strategic marketing, content creation, and team management. She explains the value of fractional CMO services, emphasizing that her team functions as client-side marketers who both develop strategy and implement campaigns, covering channels from social media to video and AI-driven marketing. Key takeaways include the importance of time-blocking, clarity breaks, focused strategy before execution, and maintaining empathy and compassion for team members. Anderson encourages businesses to “not let great get in the way of good,” starting with practical, measurable actions that can be scaled and refined over time. Listeners are invited to learn more and explore her services at wildcoffeemarketing.com.

Quotes

“Your company’s own database is the most valuable asset you have, even if those leads seem cold; staying top of mind is critical.”


“Not letting great get in the way of good is key—deploy your work, iterate, and improve over time.”


“Empathy and compassion towards your team is essential, especially in a market with so much movement and chaos.”


“Marketing is simple: who are you, saying what, to whom, and when—everything else is execution around that core principle.”

Resources

Podcast: Play in new window | Download (Duration: 35:15 — 32.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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