836: PodMatch: Network with Podcast Guests and Hosts to Build Your Reach, Influence, and Traffic with Alex Sanfilippo

Alex Sanfilippo is the host of the top-rated entrepreneurship podcast "Creating a Brand" now Podcasting Made Simple and the founder of PodMatch, a free service that connects podcast guests and hosts for interviews. Today, Alex discusses the importance of podcasting for building relationships and trust with listeners, as well as the challenges of finding guests and being a guest on other shows. He also shares insights on his new platform, Podcast SOP, which helps podcasters streamline their episode release process.

In this episode of Marketer of the Day, Alex discusses his current projects, including Pod Match and Podcast SOP, which streamline podcast guest matching and episode management. Pod Match connects hosts and guests efficiently, while Podcast SOP provides podcasters with a checklist-driven system to organize and track each episode’s production, including media uploads and real-time template updates. He shares practical strategies for pitching podcasts, emphasizing leading with value, making meaningful requests, offering credibility, and making it easy for hosts to say no. Key takeaways include treating podcasting as a consistent practice, focusing on serving audiences, and leveraging technology to reduce stress and improve workflow. Listeners can explore his work at creatingabrand.com, podmatch.com, and podcastsop.com.

Quotes

“People do business with who they know, like, and trust. Podcasting gives you the chance to develop that know, like, and trust in a way that a website or ad never can.”


“Lead with value, make a meaningful request, offer credibility, and make it easy for someone to say no. That’s the formula that gets responses.”


“Podcasting is practice—your goal is to serve people and help solve problems. If you focus on that, the rest falls into place.”


“The biggest reason podcasters fail is workflow stress. If you make releasing episodes easier, you make podcasting sustainable.”

Resources

Podcast: Play in new window | Download (Duration: 32:40 — 30.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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