994: SellCord and Engaging: Sell E-Commerce on Amazon and Walmart with Michael Lebhar

E-commerce and optimization strategies go hand in hand in the digital marketplace. To succeed in the highly competitive world of online retail, businesses must continuously refine their approach. A well-executed optimization strategy is crucial for attracting customers, boosting sales, and staying ahead in the ever-evolving world of e-commerce.

Michael Lebhar is the CMO, co-founder of Engaging.ai, and the CEO of SellCord. Michael launched his Amazon business at 16 with a $500 investment, eventually achieving seven-figure annual sales. He realized that while Amazon is a game-changing platform for brand discovery, many sellers lack the necessary infrastructure for long-term success. Today, Michael will delve into his insights on optimizing e-commerce strategies for sustainable growth and success in the digital marketplace. Stay tuned!

Quotes

“Walmart is like Amazon was 10 years ago—low competition, huge opportunity, and growing fast.” – Michael Lebhar

“The best way to get into Walmart stores is to first show success on Walmart Marketplace.” – Michael Lebhar

“Think outside the box, work really hard, and value relationships—those are the keys to scaling a business.” – Michael Lebhar

“If you really put in the focus and outwork everybody, success starts multiplying.” – Michael Lebhar

Takeaways

01:00 Walmart Marketplace is now one of the fastest-growing eCommerce platforms in the U.S., offering sellers a chance to get ahead of the curve.

04:30 Launching on Walmart can complement Amazon sales, boost Google rankings, and help brands gain in-store opportunities.

06:56 Success story: one brand scaled to $120,000 per month on Walmart within six months by optimizing listings.

09:46 Categories like consumables, home, beauty, and auto accessories are thriving on Walmart.com.

11:26 The difference between winners and losers: treating Walmart properly as its own platform instead of copying Amazon's strategies.

15:40 Michael's secret to success: creativity, hard work, and building strong partnerships.

19:30 Favorite lesson: "Work like hell… put in 80–100 hours a week to improve your odds of success." – Elon Musk (shared by Michael).

Resources

Podcast: Play in new window | Download (Duration: 20:43 — 28.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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