767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.

Quotes

“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”

“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”

“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”

“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”

Resources

Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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