270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess

Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing.

He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score — or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes.

Quotes:                                                                                                                                   

“The future of marketing is going to be more personalized and more interactive, and that’s going to be a fundamental component to how everything works.” – Randy Rayess

“As a user, what you care about is the ability to get your answer that’s relevant to you as quickly as possible.” – Randy Rayess

“If you start off with a very invasive question—like asking for a home address—that’s not going to work, because you haven’t built trust with the user.” – Randy Rayess

Takeaways:

03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations.

17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz.

19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers.

22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers.

25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.

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Filed in: Archive 2: 2017 • Interview • Podcast