Stacey Brown Randall from Growth by Referrals had learned three secrets from previous business failures: you need to “touch” your business every day, protect your mindset, and have conversations about how to scale. Listen in as she discusses how to identify who refers you (1-on-1 and face-to-face), find those experiences and touch points where you connect with them (hosting/attending events), automate that relationship (gifts, cards, emails), and track your results. Don’t cold call. Instead, reach out to those connectors who refer clients to you.
Quotes:
“When you ask for a referral, you do two things: you commoditize the relationship and make it about work. You’re now asking the other person to do something for you, and you’re trying to manufacture something that doesn’t exist—pain.” – Stacey Randall
“Nine times out of ten, it comes down to their mindset. Because this information—what I always tell folks—is not new, it is not a silver bullet, and it is not rocket science. It’s actually pretty simple.” – Stacey Randall
“When you’re on that roller coaster where your stress goes up as your pocketbook goes down, you start to pay attention.” – Stacey Randall
Takeaways:
05:58 Creating a systematic touch point strategy helps keep potential referral sources engaged without feeling pressured.
10:22 Business failures can be stepping stones to future success when you learn from your mistakes and maintain a positive mindset.
11:53 Consistent business development requires a strategic approach that goes beyond traditional cold calling or networking.
19:10 Speaking at local events and understanding your ideal client’s pain points can dramatically improve business growth.
23:06 Generating referrals works best when you build genuine relationships instead of directly asking for leads.
Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed
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