513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.

In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.

Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.

In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com.

Quotes:                                                                                                                                   

“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield

“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield

“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield

Resources

Podcast: Play in new window | Download (Duration: 23:57 — 21.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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