513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.

In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.

Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.

Quotes:                                                                                                                                   

“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield

“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield

“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield

Takeaways:

04:17 Use analytics and platform insights to continuously refine your social media approach and content.

09:58 Social media success starts with deeply understanding your brand and target customer, not just posting content.

12:58 Engagement matters more than just creating posts - interact with comments, messages, and related online communities.

18:06 Building customer relationships through social media is a long-term strategy, not an instant revenue generator.

20:40 Repurpose content across different platforms by adjusting messaging to fit each platform's unique style.

Resources

Podcast: Play in new window | Download (Duration: 23:54 — 21.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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