563: Create an Unfair Advantage Over Your Competition By Being Uncopyable: Innovate, Disrupt and “Steal” Genius with Steve Miller

Steve Miller is the author of the Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition. He's the guy who teaches small to mid-size businesses how to get people to give them money, and he's here to tell us how to innovate and disrupt our industry by doing what others can't (and won't) do.

Quotes:                                                                                                                                   

“Bad marketers are just marketers who look at their competition and copy what they're doing.” – Steve Miller

“The way to get new ideas is to force yourself to be observant of other experiences.” - Steve Miller

“A lot of success is through testing, but I certainly wouldn't bet on basically going off in a direction that is a complete 180 direction from where we've been.” - Steve Miller

Takeaways:

02:02 Lazy marketers compete on price, while innovative businesses create unique experiences that can't be easily copied.

05:25 Look outside your industry for marketing inspiration and "steal genius" from unexpected sources.

17:52 Focus on maximizing your current business lane before expanding into new areas.

31:20 Before making big changes, always ask your customers what they think to avoid confusion and potential backlash.

36:45 Writing a book is the best marketing tool to build credibility and open new opportunities.

Resources

Podcast: Play in new window | Download (Duration: 43:59 — 40.3MB) | Embed

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Filed in: Archive 3: 2018-2020 • Creativity • Interview • Podcast

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