584: The CLICK Technique, 5-Day Launch Challenges and Local Podcasts: Create a Five-Figure Funnel Through Curiosity, Landing Pages, Irresistible Offers, Then Cultivate and Keep Going with One-Click Lindsey Anderson

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads.

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Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

One Click Lindsey is here to unpack the C.L.I.C.K. technique, which stands for:

• Curiosity (content)
• Landing Page (professional, mobile, Google Analytics, Facebook pixel)
• Irresistible Offer
• Cultivate (follow-up)
• Keep Going

She also explains the 5-day launch challenge and her strategy of creating a "local" city-based podcast to talk to potential clients.

Quotes:                                                                                                                                   

“The more you email market, the better. What I don't want you to do is email three times in a week and then not email them for six months. That is not going to work.” – Lindsey Anderson

“Don't get caught up in the stats. It's all about relationships. Just focus on one-on-one relationships and your business will grow.” - Lindsey Anderson

“People do business with people, and not just dry, stuffy people sharing facts.” - Lindsey Anderson

Takeaways:

02:34 Consistent, simple content creation beats perfect, overthought marketing strategies.

06:50 Use multiple content pillars to keep your marketing fresh and personal.

24:01 Focus on steady, long-term marketing efforts rather than seeking instant results.

29:07 Create urgency and engagement through time-limited, interactive challenges.

36:05 Build genuine relationships by helping others without expecting immediate returns.

Resources

• The CLICK Technique (Book)
• Traffic and Leads (Podcast)
• PDX Small Business Network (Podcast)
• One Click Lindsey (Official Site)

Podcast: Play in new window | Download (Duration: 47:23 — 43.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Interview • Podcast