728: Software-As-a-Service (SaaS) and Agency Growth Secrets with Dave Schneider

Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency.

In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth.

Quotes

“It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.”

“One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.”

“Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.”

“Build the team first, get the agency running, and then the software products have a platform to thrive.”

Resources

Podcast: Play in new window | Download (Duration: 23:13 — 21.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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