Archive 2: 2017
301: Market Yourself as An Authority Figure, Clean Up Your Social Presence, and Build a Service People Use with Anthony Couch

Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves "hireable" and likable on social media, as well as the struggles and breakthroughs he's had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on.
Quotes:
“I'm not passionate about helping people hide who they are. I'm passionate about helping people avoid losing opportunities for things they did years ago.” – Anthony Couch
“Whatever you do for a living, you have to have your social presence reflect you as a professional.” – Anthony Couch
“We need to build a product that our customers or ideal users want, instead of building something that we have to sell them on.” – Anthony Couch
Takeaways:
02:26 Cleaning up inappropriate social media content is crucial for future employment opportunities.
10:25 Social media profiles should reflect your professional identity and career goals.
13:40 Reading and sharing industry-specific content demonstrates professional growth and commitment.
21:35 Using strategic hashtags can help build a professional online brand and attract relevant followers.
25:03 Employers view blank or hidden social media profiles as suspicious and potentially problematic.
Podcast: Play in new window | Download (Duration: 31:16 — 28.6MB) | Embed
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300: Systems, Coaching, Peer Support, Massive Action, and Focus with Jason Treu

Motivational speaker Jason Treu wants you to enjoy better relationships in your entrepreneurial journey, career changes, and business transitions. He says that there are three pillars to success:
- have the right systems, processes, strategies, and best practices
- find coaching and mentors to shrink the path to where you want to go
- get peer support, others who know your pain, and develop relationship building skills
Jason provides a great deal of actionable advice in our discussion today to make those three items the best they can be. For example:
- To improve your networking opportunities at events, research some of the speakers and perhaps high-profile attendees. Aim for 25 or so people. Pitch meetings beforehand, offer value, and interview them for podcast episodes
- To locate a great mastermind, join one that costs money, dig into who's leading that group, and try it out for a meeting or two
- To find an amazing mentor who's on their way up but is still approachable, read blogs and find successful people who look like rockstars but aren't quite to the "Pat Flynn" level yet
Quotes:
“Everything we accomplish in life is with or through other people. So unless you're out there actively building relationships in the right way over time and managing those, you're leaving a significant amount on the table.” – Jason Treu
“If books could solve our problems, then no one would need coaching. It just doesn't work like that.” – Jason Treu
“Do what 99% of people aren't willing to do, and you will be significantly more successful, especially over the long term.” – Jason Treu
Takeaways:
02:05 Most personal limitations stem from childhood experiences and beliefs learned before age 10.
08:41 Success relies on three key pillars: systems/strategies, coaching/mentorship, and peer support.
16:50 One powerful connection can open doors to multiple unexpected opportunities.
22:48 Finding emerging experts who are skilled but not yet top-tier can provide high-value, cost-effective coaching.
26:32 Entrepreneurs must understand their core purpose and have clear metrics beyond just money and listeners.
Resources
- Social Wealth (Book)
- Jason Treu (Official Site)
- Jason Treu's (Blog)
Podcast: Play in new window | Download (Duration: 29:14 — 26.8MB) | Embed
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299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes

Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.
A virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers. He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:
- strategy/planning: 1 month (two half-hour calls)
- research/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)
- trust building: start conversations
- pre open-cart / pre-promotion: 2 weeks
- summit: 1-2 weeks
Tom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a membership site (which you can have as an upsell) contains evergreen information. You can also have a lot of fun with your summit and offer it for free, but later charge for replays and shownotes.
Quotes:
“The nature of a summit is that it's live to some degree. It's exciting because it's happening now, so it's cutting-edge material.” – Tom Morkes
“There has to be congruence across everything you do. There has to be a purpose behind it.” – Tom Morkes
“Summits that work best are selling something beyond just content—some kind of service, software, experience—not just ‘here’s more content.” – Tom Morkes
Takeaways:
01:55 Virtual summits are powerful lead generation tools that offer free, high-quality education to potential customers.
12:42 Successful marketing campaigns focus on solving specific problems within a narrow, well-defined niche.
27:16 The most effective summit upsells are services or experiences, not additional content.
25:50 Virtual summits work best as time-sensitive, live events that create excitement and urgency.
29:46 Selling more content after a free content-rich summit is challenging and often ineffective.
Podcast: Play in new window | Download (Duration: 34:45 — 31.8MB) | Embed
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298: The Leadership Gap: Unleash Your Greatness (and Potential) By Rethinking the System with Lolly Daskal

Executive Leadership Coach Lolly Daskal, author of The Leadership Gap, says that entrepreneurs fall into one of seven archetypes: the Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight. Knowing your type allows you to identify your gap and achieve greatness.
For example, if you're a "rebel" then you lack confidence and suffer from impostor syndrome. In this case, identifying your uniqueness can be the key to improving your competence and confidence.
Lolly also opens up about her morning ritual where she reads a book every morning and lists what she's grateful for. Every evening, she also asks herself, "What did you do well today" And, "What can I do better tomorrow than I did today?"
Quotes:
“Within all of us, I believe we have greatness, and my job is to unleash that greatness for every single client I work with.” – Lolly Daskal
“Confidence isn't believing in yourself, but knowing that you're able to do the things you need to do.” – Lolly Daskal
“Imposter syndrome comes from always looking over your shoulder and thinking, ‘I need to be like this one, and I need to be like that one.’ The truth is, you need to be like no one but yourself.” – Lolly Daskal
Takeaways:
05:24 Confidence alone isn't enough; true leadership comes from developing genuine skills and competence.
09:16 Daily self-reflection rituals can help individuals track personal growth and avoid comparing themselves to others.
11:21 Continuous learning through daily reading can expand perspectives and improve professional capabilities.
17:23 Leaders should focus on understanding their unique strengths rather than trying to imitate someone else's path.
20:55 Vulnerability and sharing personal stories can create deeper connections with teams and clients.
Resources
- Lolly Daskal (Official Site)
- The Leadership Gap (Book)
- Lolly Daskal (Twitter)
Podcast: Play in new window | Download (Duration: 23:50 — 21.8MB) | Embed
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297: LinkedIn Ads: Target Professionals and Get Your Message to Specific Targets with AJ Wilcox

AJ Wilcox, an advertising specialist from B2Linked, wants to tell you about LinkedIn ads. They're not for every type of business, but they're great for specific B2B targets, for example, enterprise-level medical companies and high-dollar software as a service companies (where deals are worth $15,000 or more).
Quotes:
“If you're not making $15K from a deal, LinkedIn's initial cost per click is probably going to be too expensive, and you should probably stick to Facebook ads.” – AJ Wilcox
“When you're on LinkedIn, people are either thinking about their work or their career. So when you give them an offer that helps augment either of those, they're really eager to participate in it.” – AJ Wilcox
“LinkedIn is awesome because most people don't check it nearly as often as they do Facebook. So if you're showing ads, those ads are going to have a higher lifetime.” – AJ Wilcox
Takeaways:
02:20 LinkedIn ads work best for B2B companies with high-value transactions over $15,000, targeting specific professional audiences like HR departments or enterprise software sellers.
10:11 LinkedIn's ad targeting allows hyper-specific audience selection based on job titles, company sizes, departments, skills, and professional groups, making it powerful for precise marketing.
11:12 LinkedIn ads require less frequent creative refreshes compared to other platforms, with ads typically maintaining effectiveness for 28-33 days.
17:03 Successful LinkedIn ad strategies involve testing multiple ad variations, understanding conversion bottlenecks, and creating landing pages that make job opportunities or offers feel special.
22:14 When creating LinkedIn ad campaigns, name audiences by their professional characteristics instead of content names, which helps track performance and create evergreen campaigns.
Resources
- B2Linked: LinkedIn Ads Performance (Agency)
- How to Target Your Ideal Prospect on LinkedIn (Article)
- AJ Wilcox (LinkedIn)
Podcast: Play in new window | Download (Duration: 25:35 — 23.4MB) | Embed
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296: Create a Great Customer Experience, Build an Environment Where People Love to Work, and Solve a Real Problem for Lasting Change with Kenneth Bator

Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes your decisions. Write and implement service standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, or respond to calls and emails within 3 hours.
Also, ask yourself: 1. Who do I want to serve, and 2. What problem do I want to solve?
Podcast: Play in new window | Download (Duration: 25:49 — 23.6MB) | Embed
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295: Discover Your Content Personality: Thought Leadership, Branding, and Content Strategy with Shannon Hernandez
Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality.

Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in alignment, and attract the right people into your business.
Podcast: Play in new window | Download (Duration: 26:43 — 61.2MB) | Embed
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294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism
Sell Both High and Low Ticket
- Membership Cube: full price or payment plan
- Video Sales Tactics: just get them buying again
- Funnel, levels, conversions
Content Marketing Touches
- Go the extra mile
- It's ok to look homemade and authentic
- Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)
Course Correction
- The Mirror: if someone criticizes you about something, they're secure about that themselves.
- Don't ignore $1000 because you're looking for $100,000
- Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
- Be aware but still optimistic
Podcast: Play in new window | Download (Duration: 26:41 — 24.4MB) | Embed
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293: Kindle Machine: Build a Loyal Fanbase, Drive Traffic and Become a Self-Published Author with Adam Houge

Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he's learned all the secrets about Amazon's ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers and reviews, and send traffic.
Resources
- Adam Houge (Official Site)
- Adam Houge's books (Books)
- The Fanbase Formula (Free Video Series)
Podcast: Play in new window | Download (Duration: 32:22 — 29.6MB) | Embed
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292: Get a Copywriter Today, Discover Aggressive Content Marketing, and Scale a Service-As-A-Service with Gabe Arnold

Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers.
Resources
- Copywriter Today (In The Referral Field, Answer "Robert Plank")
- Design Pickle (Website)
- The Foundation Podcast: Interview with Dan Norris of WP Curve (Podcast)
- WP Curve's hiring process (Blog Post)
Podcast: Play in new window | Download (Duration: 28:41 — 26.3MB) | Embed
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