Marketer of the Day with Robert Plank

Category: Archive 2: 2017

  • 253: Self-Publishing: Step into Greatness by Transforming Your Personal Story, Experience, and Passion into a Published Book with Michelle Prince

    Michelle Prince from MichellePrince.com says that everyone has a story. She’s an expert at taking anyone who wants a non-fiction book and fleshing out not only what they want to accomplish with that book, but also developing the first draft and editing it into something publishable. She also talks about the different types of books you can create, from a business card book, a small “7 things” book, a huge story/message book, or a multi-author book where you only write one chapter.

    Quotes:                                                                                                                                   

    “Everyone has a story, no matter who you are or what you do, but generally, people who want to share their story and get it into the hands of others are those who are ready to step into their greatness.” – Michelle Prince

    “Every story matters, you just have to figure out what you want to do with it.” – Michelle Prince

    “The biggest mistake all authors make is underestimating the process, how much time it will take, and how many little decisions have to be made along the way.” – Michelle Prince

    Takeaways:

    00:53 Every professional has a unique story that can be transformed into a book to boost their business credibility.

    04:55 A book’s purpose varies – from being a business card to creating speaking opportunities to sharing personal development insights.

    07:55 The hardest part of writing a book is extracting the author’s core message and experiences from their mind.

    13:04 The book creation process can take as little as 4-8 hours of focused conversation and questioning to develop a first draft.

    16:02 Publishing a book involves more than writing; it requires a clear marketing strategy aligned with the author’s specific goals.

    Podcast: Play in new window | Download (Duration: 22:49 — 20.9MB) | Embed

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  • 252: From Lead to Gold: Develop a Life Plan and Business Plan That Results in Happiness and Joy with Alchemy Advisor Stephen Rodgers

    Stephen Rodgers from TheAlchemyAdvisors.com wants to help you discover your higher purpose and develop a life/business plan around that. Steve shares his best resources with us and talks about his daily ritual involving exercise, affirmations, yelling/screaming to music, and his daily scoreboard point system.

    Quotes:                                                                                                                                   

    “Breaking through resistance is the price you pay for the dream you want.” – Stephen Rodgers

    “I’ve learned more from my challenges and my failures than I have from my successes.” – Stephen Rodgers

    “Every goal and every action has a gestation period, just like it takes an orange tree a certain amount of time to grow or an elephant baby to be born.” – Stephen Rodgers

    Takeaways:

    02:39 Connect with a network of professionals and mentors who can provide support and guidance.

    05:00 Create a detailed business and life plan with specific goals, timelines, and action steps.

    12:55 Look for the “gift” in challenging situations, turning setbacks into opportunities for growth.

    17:11 Break down big, ambitious goals into smaller, manageable chunks to maintain motivation and progress.

    20:29 Develop a daily ritual that includes exercise, affirmations, and personal accountability to stay focused and motivated.

    Resources

    Podcast: Play in new window | Download (Duration: 28:33 — 26.1MB) | Embed

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  • 251: Launch Copywriting: Be Personable, Develop a Buzz Around Your Product, and Succeed with Sarah Grear

    Sarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the “launch stack”… creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more.

    She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.

    Quotes:                                                                                                                                   

    “People really respect and admire you for bringing extra value without necessarily saying it and just surprising them.” – Sarah Grear

    “One thing that I see people do is they assume they know what their customer wants without getting the exact language that their customer would use.” – Sarah Grear

    “As a copywriter, part of what I do is look at the surveys, ask for the surveys, and find out why people aren’t buying their product or why they did buy the product.” – Sarah Grear

    Takeaways:

    01:46 Showing up on camera and being visible can unexpectedly open up professional opportunities.

    05:18 Offering additional value beyond your core service can make you stand out in a competitive market.

    14:48 Breaking down complex launch campaigns into manageable, time-boxed stages helps maintain clarity and efficiency.

    16:29 Batching work and having dedicated production days can significantly improve productivity and client satisfaction.

    26:29 Understanding customer language through surveys and direct conversations is crucial for creating compelling marketing copy.

    Resources:

    Podcast: Play in new window | Download (Duration: 31:06 — 28.5MB) | Embed

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