Category: Crowdfunding

Roy Morejon is the president of Enventys Partners and host of the Art of the Kickstart podcast. . With over 20 years of experience in marketing services for B2B and B2C clients, Roy has become an expert in digital strategy, search marketing, and crowdfunding. He is the host of “Art of the Kickstart” podcast, where he shares insights about entrepreneurship and product launches. Roy’s company is recognized as the world’s first vertically integrated product development and crowdfunding digital marketing agency, helping entrepreneurs transform their ideas from initial sketches to market-ready products.

Quotes:                                                                                                                                   

“We take brands from nothing to something. We’re building out their brand, writing their story, and handling their social for them. These are entrepreneurs—they’re makers. They know what the product is and how to make it, but they don’t always know how to speak to their consumers.” – Roy Morejon

“The work you do before the campaign leads to almost 90% of the success after launch. The pre-campaign phase is critical to the overall success of getting a product out there and getting people excited about it.” – Roy Morejon

“We fail upwards. We gain insights, grow a community, a group of people who are passionate about the product we’re launching.” – Roy Morejon

Takeaways:

04:40 Pre-campaign work drives 90% of a Kickstarter campaign’s success, making early preparation critical for product launch.

11:20 Kickstarter offers entrepreneurs a unique platform to test product ideas and get direct customer feedback before full production.

17:50 Successful crowdfunding requires building anticipation, creating excitement, and generating a groundswell of interest before launching.

20:10 Not every campaign will succeed, but each attempt provides valuable insights and helps build a community around the product.

22:30 Hardware products, fashion, and design categories tend to perform best in crowdfunding platforms.

Podcast: Play in new window | Download (Duration: 26:56 — 24.7MB) | Embed

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Khierstyn Ross from CrowdfundingUncut.com is a crowfunding specialist who can make your Kickstarter or Indiegogo online fundraising campaign a huge success. She visits us today to talk about beta launch validation. Get on the phone with the customers on your list, not to sell, just to get feedback. Find out what they’re struggling with, and have them give you a reason why they “wouldn’t” buy from you to gauge those objections. She also talks to us about the success of her private webinars and 6-week courses.

 Quotes:                                                                                                                                  

“Successful crowdfunding comes down to three things: having the right product-market fit, having the right resources to boost your campaign, and having the right team to put it together.” – Khierstyn Ross

“What I thought I knew about my audience was very different. I didn’t realize how much money I was leaving on the table by not getting on the phone with people.” – Khierstyn Ross

“It’s powerful to be able to talk to your audience as you’re growing it and figure out what they want.” – Khierstyn Ross

Takeaways:

04:09 Success in crowdfunding depends on building an audience and generating initial momentum within the first 48 hours of launching a campaign.

12:01 Consultants can scale their business by transitioning from one-on-one services to group coaching or membership models that provide more comprehensive support.

14:45 Direct customer conversations are crucial for developing products that truly meet market needs, even if it means getting on the phone with potential clients.

16:45 Pricing and positioning should be flexible, with a willingness to adapt based on direct feedback from your target audience.

26:23 Transparency and clear expectation setting are critical when conducting customer discovery calls and potential sales conversations.

 

Podcast: Play in new window | Download (Duration: 31:23 — 28.7MB) | Embed

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