Interview
406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Quotes:
“The goal is to make an extra $10,000 a month by the end of next year. And you can do that with one deal a month. You don't have to go out and try to do 100 deals.” – Whitney Nicely
“Just on the other side of that little hiccup, or that little bump in the road, is a whole new world and a whole new life.” – Whitney Nicely
“There are more deals out there than any of us could ever get our hands on, and it really is a people business.” – Whitney Nicely
Takeaways:
04:00 Standing out in a crowded market requires bold, unique marketing strategies that catch people's attention.
11:30 Real estate investing isn't about massive deals, but consistent, steady growth - one deal per month can change your financial future.
17:20 Success in real estate comes from understanding people's problems and offering solutions that give them back their time and peace of mind.
22:30 Building trust through authentic storytelling and personal connection matters more than aggressive sales tactics.
25:36 Real estate remains a solid investment because people will always need a place to live, regardless of economic or technological changes.
Create Passive Income & Build Wealth with Real Estate
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404: Copywriting, Creating Websites, Providing Value, and Overcoming Sales Obstacles with Chi Odogwu
Chi is a business growth consultant, digital marketer & direct response copywriter. He helps clients grow their businesses and achieve success on their terms through his digital marketing training, personal development coaching & entrepreneurship mentoring services.
We talk today about how Chi differentiates himself as a copywriter, how he landed his first few gigs and how doing business online in Africa, the Middle East and Europe differs from North America.
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” – Chi Odogwu
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” – Chi Odogwu
“Not being clear in your messaging is the number one problem a lot of companies are facing.” – Chi Odogwu
Takeaways:
05:50 Solving genuine problems for people naturally grows your business through word of mouth and referrals.
13:11 Design websites for mobile users with limited data, focusing on quick loading and concise messaging.
14:42 Meeting clients where they are means understanding their communication preferences, like using WhatsApp instead of email.
19:36 Great companies often have excellent products but fail due to weak, generic marketing communication.
23:50 Expanding internet access can democratize learning and economic opportunities in developing regions.
Resources
- Chi Odogwu (Official Site)
- The Bulletproof Entrepreneur (Podcast)
- Chi (LinkedIn)
- Chi (Twitter)
- Chi (Facebook)
Podcast: Play in new window | Download (Duration: 29:53 — 27.4MB) | Embed
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402: Become a Powerful Speaker and Storyteller with Chuck Hooper
Chuck Hooper is a business intelligence consultant, specializing in data visualization analytics, and, brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck is an author, a speaker, does workshops on being a better speaker/presenter, and, conducts training sessions on the use of Tableau Software products.
Quotes:
“Know your audience. If you're speaking to business analysts, what is their pain point? Typical business analysts don't have trouble analyzing the data—they have trouble getting their insights taken up the line.” – Chuck Hooper
“If you don't get some laughter out of your audience, they're going to tune out. People can only take so much seriousness before they start tuning you out.” – Chuck Hooper
“It is so much easier to find a new audience than it is to come up with a new speech.” – Chuck Hooper
Takeaways:
06:08 Self-deprecating humor helps speakers connect with audiences and make their presentations memorable.
14:23 Use storytelling to subtly showcase your expertise by highlighting client successes instead of bragging about yourself.
21:29 Know your audience deeply and tailor your presentation to their specific needs and interests.
28:44 Start your presentation with a powerful, attention-grabbing opening that makes people want to hear more.
32:16 Practice speaking extensively, focusing on reducing filler words and developing a smooth delivery.
Resources
- Better Insights Through Analytics (Website)
- Speaker Presenter (Website)
- 59 Minutes to Great Storytelling (Book)
- Chuck Hooper (Twitter)
Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed
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401: Jungle Scout: Search for Profitable Amazon FBA Selling Opportunities and Spy on Your Competition with Greg Mercer
Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce.
Quotes:
“What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer
“Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer
“Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer
Takeaways:
04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes.
07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition.
12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements.
17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace.
21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy.
Resources
- JungleScout: Amazon Product Research Tool (Website)
- Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site)
- Greg Mercer (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.4MB) | Embed
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400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil
Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.
Quotes:
“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil
“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil
“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil
Takeaways:
04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.
13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.
18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.
20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.
25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.
Resources
- What Type of Profit-Preneur Are You? (Quiz)
- Kelly O'Neil (Official Site)
- Kelly O'Neil (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed
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397: Quiet Light Brokerage: Buy and Hold (or Flip) E-Commerce, Amazon FBA, SaaS and Content Websites with Mark Daoust
Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit.
Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible.
Quotes:
“Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust
“If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust
“Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust
Takeaways:
04:13 Buying an established online business can save years of struggle compared to building from scratch.
10:10 Diversify your online business revenue streams to protect against platform-specific risks.
12:02 Choose web properties that align with your personal skills and operational strengths.
19:09 Start small when entering website buying/selling to minimize initial financial risk.
21:06 Invest time understanding the marketplace before making your first purchase.
Resources
- Quiet Light Brokerage (Website)
- Mark Daoust (LinkedIn)
- Mark Daoust (Twitter)
Podcast: Play in new window | Download (Duration: 28:56 — 26.5MB) | Embed
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396: Wellness, Energy, and Mindset: Reboot Your Success, Revitalize Your Business and Yourself with Holistic Health Coach Rhonda Liebig
Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode.
Quotes:
“This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig
“Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig
“Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig
Takeaways:
04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism.
10:46 Understanding your unique body's needs is more important than following generic health advice or trends.
12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts.
15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change.
26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction.
Resources
- Rhonda Liebig (Official Site)
- Rhonda Liebig Health Coach (Facebook Page)
- Rhonda Liebig (LinkedIn)
- The FITT Solution (Book)
Podcast: Play in new window | Download (Duration: 30:13 — 27.7MB) | Embed
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395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle.
Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys.
Quotes:
“If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann
“In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann
“We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann
Takeaways:
01:51 Targeting a specific client type is more effective than trying to appeal to everyone.
12:37 Transforming business features into clear client benefits creates more compelling marketing messages.
18:13 Quick and personalized follow-up is critical in professional service marketing.
21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates.
25:24 Landing pages should be simple, focused, and designed to drive immediate action.
Resources
- GoBeyondSEO (Market Your Law Firm)
- Digital Agency School (Build A 6-figure Digital Marketing Agency)
- CallRail (Call Tracking)
- Brian Saemann (LinkedIn)
- Brian Saemann (Twitter)
Podcast: Play in new window | Download (Duration: 29:23 — 26.9MB) | Embed
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390: Day Job Freedom: Get Unstuck, Fill the Creative Void, and Overlap Your Way to Entrepreneurial Growth with Sean McCabe
Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work.
Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step.
Click Here to Claim the "Overlap" Book
Quotes:
“Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe
“The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe
“There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe
Takeaways:
07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned.
17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action.
19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering.
24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin.
31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure.
Resources
- Sean McCabe (Official Site)
- Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job)
- Sean McCabe (Twitter)
Podcast: Play in new window | Download (Duration: 37:13 — 34.1MB) | Embed
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389: Persistence, Dedication, and Speed: Play the Numbers Game with Serial Entrepreneur Jim Beach
Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's.
Quotes:
“Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach
“Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach
“Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach
Takeaways:
09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling.
11:39 Copy successful business ideas, but execute them better and smarter than the original.
15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk.
18:52 Partner with complementary skills and prestigious brands to increase your business's credibility.
21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success.
Resources
- Jim Beach (Official Site)
- Jim Beach (LinkedIn)
- School for Startups (Book)
- Jim Beach (Twitter)
- Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)
Podcast: Play in new window | Download (Duration: 32:34 — 29.8MB) | Embed
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