Interview
593: Rockstar Marketing: Make More Money, Think Outside the Box, Get Noticed and Succeed with Keynote Speaker Craig Duswalt
Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing.
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His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant.
After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year.
Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles.
Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar.
Quotes:
“If you want to make more money, be a rock star in your business, stand out from the competition, establish yourself as an expert, and have people buy from you because of your excellence, then you must rise above the rest.” – Craig Duswalt
“We need to start thinking like five- and ten-year-olds again—letting go of the fear of judgment, putting our ideas out there, and trusting that what we create has value.” - Craig Duswalt
“The key is to create raving fans, just like rock stars do—by doing things differently and standing out.” - Craig Duswalt
Takeaways:
14:30 Creating unique marketing approaches, like selling a single album copy, can generate massive attention and buzz for your brand.
20:53 No one will market your personal brand for you, so you must put your own picture and face everywhere.
28:36 Negative feedback is inevitable, so develop thick skin and focus on the positive responses from your audience.
30:13 Having fun with your marketing and letting go of critics helps you connect with passionate, supportive fans.
31:54 Standing out from competition requires delivering unique value and making personal, extra touches.
Resources
- Craig Duswalt's RockStar Marketing Program (Official Site)
- Craig Duswalt (Twitter)
- RockStar Marketing Bootcamp (Live event in Los Angeles)
- RockStar Marketing Backstage (Membership site)
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592: Stay Focused on Gratitude, Shift Out of Negativity, Get Empowered and Transition to the Next Stage of Your Life with Love and Lifestyle Coach Terri Rose
Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others.
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After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences.
Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself.
Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive.
Quotes:
“When you stay focused on gratitude, it's more difficult to stay in anger, resentment, bitterness, hurt, pain, loss, and grief.” – Terri Rose
“Life constantly throws curveballs, and how you respond makes all the difference. Do you let the ball knock you down and stay down, or do you get up and run?” - Terri Rose
“Sometimes, the changes that come our way are meant to push us toward something positive. However, how we perceive them depends on our life experiences and mindset.” - Terri Rose
Takeaways:
08:14 Self-care is critical during life transitions, even if it's just 15 minutes a day of personal time.
11:58 Nature and sunlight can significantly improve emotional well-being during difficult personal changes.
14:43 Positive affirmations and sticky notes with encouraging messages can help rebuild self-worth after major life challenges.
23:20 People's negative actions often stem from their own pain, not from a desire to hurt you.
29:31 You have the power to choose how you respond to life's challenges and can decide whether to let them defeat or empower you.
Resources
- Roseville, California Meetup: Finding Your Empowered Self through the Divorce Process (Events)
- Blissify Your Life: Terri Rose, Love & Lifestyle Coach (Official Site)
- Email: love@blissifyyourlife.com
- Phone: 916-425-8383
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591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan Mershon
Susan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit.
Quotes:
“For many of us, myself included, we pour so much time and energy into developing our business—through blood, sweat, and tears—that it almost feels like a family member. It's like a baby to us, which creates a trust issue when it comes to handing over control.” – Susan Mershon
“You have to understand that your time is more valuable sometimes than doing a lot of the admin or technology work yourself.” - Susan Mershon
“If you can find somebody that you can partner and trust with, you can fly because you have a peace of mind that you didn't have before.” - Susan Mershon
Takeaways:
01:57 Investing in expert help upfront can save months of trial and error and accelerate your business's financial success.
09:04 Your time is more valuable than struggling with technical tasks you don't enjoy or understand well.
14:13 Business systems are repeatable assets that, when set up correctly, can generate consistent income with minimal ongoing effort.
18:01 Start small with virtual assistants - a two-hour trial can help you build trust and understand their work style without massive commitment.
22:31 Outsourcing isn't about kicking back, but about freeing yourself to focus on business growth and what you're passionate about.
Resources
- The Techie Mentor (Official Site)
- The Techie Mentor (Freebies)
- Susan Mershon (Twitter)
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590: Family, Fitness, Finances and Friendships: The American Dream Realized Through Hard Work, Positive Beliefs, Sacrifices and Focus with Hayk Tadevosyan
Hayk Tadevosyan has an upcoming book called Mind Control: 14 Principles of Achieving The American Dream - Manual to why most successful people feel unfulfilled and what to do about it.
He's here to talk about his mindset, belief system including hard work and modeling, and compounding. He also shared the 4 pillars: Family, Fitness, Finances, and Friendships. He's all about dedication, simplicity, and course correction... and is here to explain what it takes to live a life of success and fulfillment.
Quotes:
“We don't attract what we want in life, we attract what we are.” – Hayk Tadevosyan
“Positivity takes practice, and a lot of it has to do with the information you're exposing yourself to.” - Hayk Tadevosyan
“To live in the future is to be in fear, and to live in the past is to live in regret. To be happy is to be in the moment.” - Hayk Tadevosyan
Takeaways:
04:40 Success isn't just about money, but about balancing family, fitness, finances, and friendships equally.
07:22 Temporary happiness from material things often leads to regret and emptiness.
12:57 Nothing substitutes good old-fashioned hard work and consistent effort.
19:12 We attract what we are, not what we want, so focus on personal growth and positive environment.
23:35 Be careful who you ask for advice, as not all mentors or supporters have your best interests in mind.
Resources
- Hayk Tadevosyan (Official Site)
- Hayk Tadevosyan (LinkedIn)
- Hayk (Facebook)
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589: Reversing Burnout: How to Thrive, Find Courage to Pull the Trigger, Regain Focus, Be All-In and Have a Greater Impact with Peter Atherton
Peter Atherton is a consultant, speaker, and author of the book "Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners." Pete is the President of ActionsProve, LLC and works with high-achieving professionals and business owners to create greater growth and profits through more effective employee attraction, retention, impact, and branding. For more than 20 years prior, Pete was a very successful and accomplished professional civil engineer focusing on designing sophisticated water treatment facilities and major public infrastructure projects.
Pete sold his engineering firm ownership to focus on designing systems for professionals and organizations to grow and succeed in more relevant and effective ways. Pete has also served in multiple capacities in the non-profit sector to achieve both local and global impact, and is a co-founder of the 100 Men Who Care chapters for Southern Maine and Knoxville, Tennessee.
Quotes:
“Money will never fully satisfy. Having the best products and services in our organization will never fully satisfy. We're made for more than that.” – Peter Atherton
“We're not made just for provision and being productive in our life. We're going to want to have a sense of mission. We're going to want to be connected to our community.” - Peter Atherton
“When people achieve success, many of us get trapped—caught in the comfort, money, and momentum that make it difficult to push forward and grow.” - Peter Atherton
Takeaways:
04:36 Having the courage to make career changes requires careful planning and understanding your skills' transferability.
08:26 Burnout isn't just feeling tired; it's a complex mix of work overload, losing passion, and missing out on life.
17:07 Creating daily margin - even just 30 minutes - for self-reflection can help prevent and address professional burnout.
20:45 Successful professionals should expect and plan for career shifts, understanding that being "all in" doesn't mean staying in the same role forever.
31:40 Money and comfort can trap you in a career that no longer serves your personal growth and happiness.
Resources
- Reversing Burnout: How to Immediately Engage Top Talent and Grow (Book)
- Peter Atherton (LinkedIn)
- Actions Prove: Strategic Planning & Executive Coaching (Official Site)
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588: Your Big Idea: Take Massive Action, Launch a Podcast, Become the Thought Leader in Your Industry, and Stay Focused with Entrepreneur on Fire John Lee Dumas
John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!
JLD tells us about his journey of publishing 2000 podcast interviews in 2000 days, the importance of focus and time management, PLUS why you need to build a following (influence) so that you can network (and collaborate) with others who have a huge following, and network your way to success.
Quotes:
“We're always going to be better off combining our forces than trying to just be in a silo and grow alone.” – John Lee Dumas
“If you find yourself getting bored with those kind of questions, then you're just in the wrong field, and that's not a bad thing.” - John Lee Dumas
“I want my guests to give me their best, and by giving me their best, they're giving the listeners their best.” - John Lee Dumas
Takeaways:
02:23 Maintaining personal health and wellness is crucial for sustaining high-energy professional performance.
05:29 Quality trumps quantity when creating content, especially in a crowded digital landscape.
07:46 Building strategic partnerships allows entrepreneurs to grow together by sharing audiences and expertise.
11:29 Preparing interview questions in advance helps guests provide more thoughtful and valuable responses. 13:01 Genuine curiosity and passion are key to avoiding burnout in repetitive professional tasks.
Visit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours
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587: Make Time for What’s Important: How to Get Motivated, Stay Organized, Time Block, Prioritize, Amplify Your Productivity and Hit All Your Goals with Robert Plank
Robert Plank from The Checklist Mindset is back with a solo episode to revisit your productivty, mindset, and goal setting!
If you'd like to schedule a call with Robert to get a better handle on your time management, delegation, and technology, then reach out at: Robert@RobertPlank.com
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Must Have Tools
- Second monitor
- LogMeIn (set a conversion job, check on upload)
- LastPass (plus iPhone app)
- Google Drive (share files)
- Learn a few keyboard shortcut
Tool of the Day: Permanent Clipboard for Chrome
Making the Time
- Rewrite goals, write them over and over
- iPhone notepad, set to lock screen wallpaper
- Wake up one hour earlier or stay up one hour later, dedicate the time
- Time block (chunk), automate and schedule
- Google Calendar (take it seriously, keep the connection strong)
- The X Factor: 50 days of consistent (small) progress
- Four Daily Tasks: plan tomorrow, today.
Motivation
- Record a podcast episode or Facebook Live as a sort of talk therapy
- Four Daily Tasks: don't lose momentum & adjust
- Accountability partner: YouTube video, Skype call, text, follow-up at the end of the day
- Countdown timer
- Camtasia Babysitter
- Google Calendar
- Set work hours
- Time blocking: batching/chunking
Quotes:
“If you ever look up the difference between people who are frustrated and don't make money versus people who are happy and make a lot of money. One of the biggest correlations is that the people that make money read instead of watching TV.” – Robert Plank
“Not having a plan is as absurd as driving across the country—or through unfamiliar streets—without a GPS, a map, or even paying attention to street signs.” - Robert Plank
“We often complicate things for ourselves and hide behind that complexity. We say, "I've got so much going on." But is that really true? Did you actually accomplish a lot today, or did you just move things forward without real progress?” - Robert Plank
Takeaways:
00:24 Cutting out time-wasting activities like live TV can dramatically improve personal productivity and free up hours for meaningful work.
18:24 Using a password manager like LastPass helps create strong, unique passwords while simplifying online security.
24:05 The X Factor technique of tracking daily progress with a 49-day grid can help maintain motivation and build consistent habits.
33:55 Focusing on just four critical daily tasks prevents overwhelm and ensures meaningful progress in your work.
41:50 Batching similar tasks together is more efficient than switching between different types of work throughout the day.
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586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton
Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.
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In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.
Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.
Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.
Quotes:
“I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton
“If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton
“I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton
Takeaways:
01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management.
17:32 Podcast appearances can help push down negative online content and improve personal branding.
20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential.
30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling.
34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem.
Resources
- Podcast Bookers (Podcast Booking Service)
- SEO for Growth (Book)
- Kansas City Web Design & SEO (Service)
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585: Write Your Book in a Flash to Create the Paint By Numbers Big Business Card of Your Dreams, Apply Structured Creativity, Grow Your Confidence, and Land Your Ideal Clients with Dan Janal
Dan Janal helps leaders build their brands with books. He has written more than a dozen books. His latest book is called "Write Your Book in a Flash: The Paint-by-Numbers Systems for Writing the Book of Your Dreams - Fast!"
When Dan helps thought leaders and business executives write their books, he helps them take their businesses to the next level and exert greater influence.
Dan has spoken everywhere from Beijing to Budapest, from Brazil to Boston. He taught classes at Berkeley and Stanford.
He was president of his National Speakers Association chapter in Minnesota. He holds bachelor's and master's degrees in journalism from Northwestern University.
Dan was an award-winning daily newspaper reporter and business newspaper editor who interviewed President Gerald Ford and First Lady Barbara Bush.
Quotes:
“Good is good enough and perfection is the enemy of done.” – Dan Janal
“The purpose of a book, especially for an entrepreneur, is a big business card. It's a way for your prospects to get to know, like and trust you, so they want to do business with you.” - Dan Janal
“No one wants to read the encyclopedia about a specific topic. The purpose of the book is to solve a problem. That's the only reason why anyone will read a book or buy a book is to solve a problem.” - Dan Janal
Takeaways:
04:18 Writing a book doesn't require being super motivated every single day; you can fill in outline pieces when inspiration strikes.
05:38 Overcoming mental blocks is crucial - writers shouldn't accept "writer's block" as a legitimate excuse to stop working.
17:29 A business book should solve a specific client problem and serve as a powerful marketing tool, not an exhaustive encyclopedia.
21:15 Books today are most effective when they're short, targeted, and quickly consumable by busy professionals.
26:55 You can write a book using existing materials like blog posts, quotes, and transcripts instead of starting from scratch.
Resources
- For Information About His Book Coaching, Developmental Editing Or Ghostwriting, Go To: Write Your Book In A Flash (Website)
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584: The CLICK Technique, 5-Day Launch Challenges and Local Podcasts: Create a Five-Figure Funnel Through Curiosity, Landing Pages, Irresistible Offers, Then Cultivate and Keep Going with One-Click Lindsey Anderson
One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads.
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Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.
One Click Lindsey is here to unpack the C.L.I.C.K. technique, which stands for:
- Curiosity (content)
- Landing Page (professional, mobile, Google Analytics, Facebook pixel)
- Irresistible Offer
- Cultivate (follow-up)
- Keep Going
She also explains the 5-day launch challenge and her strategy of creating a "local" city-based podcast to talk to potential clients.
Quotes:
“The more you email market, the better. What I don't want you to do is email three times in a week and then not email them for six months. That is not going to work.” – Lindsey Anderson
“Don't get caught up in the stats. It's all about relationships. Just focus on one-on-one relationships and your business will grow.” - Lindsey Anderson
“People do business with people, and not just dry, stuffy people sharing facts.” - Lindsey Anderson
Takeaways:
02:34 Consistent, simple content creation beats perfect, overthought marketing strategies.
06:50 Use multiple content pillars to keep your marketing fresh and personal.
24:01 Focus on steady, long-term marketing efforts rather than seeking instant results.
29:07 Create urgency and engagement through time-limited, interactive challenges.
36:05 Build genuine relationships by helping others without expecting immediate returns.
Resources
- The CLICK Technique (Book)
- Traffic and Leads (Podcast)
- PDX Small Business Network (Podcast)
- One Click Lindsey (Official Site)
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