Podcast
550: Succeed Faster, Make Money Work For You, Manage Your Time Wisely and Stay Consistent on Your Goals with House Hacker Diego Corzo
Diego Corzo is a Millennial entrepreneur from Austin, Texas. Diego was born in Lima, Peru and moved to the United States with his family when he was 9 years old. Diego's parents told him that America was the land of opportunity and that with hard work and determination all of his dreams would be possible.
Diego graduated in the top 1% from Florida State University with 2 bachelor degrees in less than 4 years and no student debt. He started working in corporate America as a software developer for General Motors and soon discovered that he wanted a career shift. After realizing that corporate America wasn't for him, Diego pursued his passion in real estate.
Now, Diego is a Realtor® for Keller Williams alongside an incredible team, and currently owns 8 rentals properties, both in Texas and in Florida. Diego is on a path to financial freedom and aspires to help others, especially millennials, become financially free and reach their full potential.
Diego's system of House Hacking helps Millennials realize their dream of financial independence. House Hacking has allowed Diego to build a portfolio of 8 properties in just 4 years since he bought his first house.
Quotes:
“95% of the population trades their time for money, and 5% of the population makes their money work for them.” – Diego Corzo
“Life is not a sprint, it's a marathon.” - Diego Corzo
“As long as you do everything with integrity and as long as you have inner peace, that is a lot more valuable than money.” - Diego Corzo
Takeaways:
02:51 Changing your mindset from trading time for money to making money work for you is crucial for financial success.
11:52 Surround yourself with a peer group that challenges you and thinks at a higher level to accelerate personal growth.
17:27 Trust the process and avoid comparing your early stages to someone else's advanced chapter.
23:23 Build systems and strategies to create financial freedom early, rather than waiting for traditional retirement.
25:39 You don't need a massive down payment to start investing in real estate; 3-5% can be enough to begin.
Resources
- House Hacking Club (Website)
- Diego Corzo (Facebook)
- Diego Corzo (LinkedIn)
Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed
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549: Respectology: Separate Your Business From Your Competition and Beef Up Your Customer Support Interactions with Brian Baker
Brian Baker from Respectology is a motivational speaker -- more accurately, a social & emotional intelligence training coach. He's based in the Sacramento area and provides corporate training to help business run with civility, manners, courtesy, and respect. He helps to "debug the system" in your business.
Quotes:
“It's really about improving relationships and improving the world one interaction at a time.” – Brian Baker
“If you can get people within the company to treat folks like guests and not like customers, that kicks the experience level up a great deal.” - Brian Baker
“You can help individuals get better. You can't necessarily change them. But one of the things that you can do to help performance get better is that you can begin to change the environment.” - Brian Baker
Takeaways:
04:30 Treating customers like guests instead of transactions can dramatically improve business relationships.
08:44 Ongoing coaching after training ensures that learned skills become permanent workplace behavior.
20:32 Companies often set objectives that accidentally undermine their primary business goals, requiring external perspective to identify and correct.
25:29 Internal employee interactions directly reflect and predict external customer experiences.
27:03 Civility and respect are critical productivity tools that can differentiate a business from its competitors.
Resources
- Brian's phone number: 916-834-0292
- Respectology (Official Site)
- TedX AT&T Talk from Brian Baker: Manners and Civility (Youtube)
Podcast: Play in new window | Download (Duration: 30:07 — 27.6MB) | Embed
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548: Get More Momentum, Increase Your Revenue, and Grow Your Business Through Delegating with Audrey Isbell
Audrey Isbell from AVA Virtual Assistance is an International Speaker, and Author of "100 Simple Truths all Virtual Assistants Should Know". She is a Certified QuickBooks ProAdvisor, Certified in Social Marketing and valued for her business consulting and project management contributions made to business owners and entrepreneurs across the country.
In today's episode, Audrey talks about why your business needs to scale (and speed up) using a virtual assistant. She also goes into detail about the types of virtual assistants you should look into (generalists vs. specialists) as well as how you can make money becoming a virtual assistant if that business path suits you.
Quotes:
“If you're not succeeding, you're learning.” – Audrey Isbell
“The value is not always about being able to afford that person or not. The value is really in what it meant to you to be able to act in the moment on that creative thing that you were feeling so inspired about.” - Audrey Isbell
“We're creators. We keep moving forward and thinking of new things.” - Audrey Isbell
Takeaways:
04:40 Delegating tasks helps entrepreneurs focus on creative work and business growth instead of getting stuck in daily administrative duties.
12:30 Virtual assistants are not just about completing tasks, but about supporting business owners in achieving their bigger goals and purpose.
20:00 Inspiration and acting quickly on new ideas can open unexpected doors and create opportunities for business success.
27:50 Becoming a virtual assistant requires understanding whether you want to work for a VA firm or start your own business.
35:50 Asking for help is a strength, not a weakness, and is crucial for business development and personal growth.
Resources
- AVA Virtual Assistance (Official Site)
- International Virtual Assistants Association (Site)
- Audrey Isbell (Twitter)
Podcast: Play in new window | Download (Duration: 45:57 — 42.1MB) | Embed
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547: Amplifr: Automatic, Track and Scale Your Social Media Content, Traffic and Conversions with Nate Gadzhibalaev
Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions.
Quotes:
“If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev
“Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev
“You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev
Takeaways:
02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques.
10:44 Always track your social media performance through detailed analytics to understand actual business impact.
18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week.
22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances.
24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out.
Visit Amplifr: Automate & Track Your Social Media
Podcast: Play in new window | Download (Duration: 30:27 — 28.0MB) | Embed
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546: Marketing the Invisible: Be Authentic and Strategic, Create an Amazing Client Experience and An Irresistible Offer with Tom Poland
Tom Poland from Leadsology started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.
Quotes:
“When we're marketing the invisible and coaching services, it's far more like proposing marriage than it is like selling a car. We can't just say to someone, ‘Do you want to buy?’” – Tom Poland
“Most people are doing the marketing as if they're Hugh Jackman, irresistible, without any dates, without any ‘let's get to know each other.’” - Tom Poland
“Everyone says people buy on emotion and justify it with logic. That's only half true. It is true that we often open up people's interest and curiosity with emotion, but most people are going to want to justify their purchase before the purchase in terms of the features.” - Tom Poland
Takeaways:
03:17 Highly qualified leads are more valuable than random contacts who simply opt into a list.
06:15 Focus on solving real problems and showing genuine understanding of client challenges.
11:27 Be transparent about what potential clients can expect, including the limitations of a single interaction or presentation.
23:44 Marketing services is more like dating than selling a product - build trust and connection before asking for commitment.
28:33 Create a persuasion sequence that establishes rapport, respect, relatability, and reciprocity with potential clients.
Resources
- Book a Chat with Tom (Site)
- Leadsology (Agency)
- Leadsology: The Science of Being In Demand (Book)
- Tom Poland (LinkedIn)
Podcast: Play in new window | Download (Duration: 37:07 — 34.1MB) | Embed
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545: Become the Best Podcast Host You Can Be: Get Out of Your Rut, Deliver Ah-Ha Moments, and Create Better Story-Driven Content with Podcast Talent Coach David Farough
David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting.
Quotes:
“People in your audience have a very short attention span. They can listen for 10-15, maybe 20 seconds. But if you're not getting to the point very quickly, their minds start to wander.” – David Farough
“If you're doing a podcast because you want to make a ton of money, I think you're starting in the wrong space. We all want to make money, but if your end goal is to make a lot of money, I'm not sure that's the right incentive.” - David Farough
“If you can figure out what keeps your target audience awake at three o'clock in the morning, then it becomes easy to build content that they're going to be highly interested in.” - David Farough
Takeaways:
05:56 Keep interview questions short, open-ended, and focused on getting quick, meaningful responses.
06:50 Start your podcast with a strong hook that immediately grabs the audience's attention.
17:18 Know your target audience by understanding their deepest fears and challenges.
18:44 Podcast hosts should create content because they love storytelling, not just to make money.
21:02 Ask "why" questions to encourage guests to tell compelling stories.
Resources
- Be a Better Podcaster (Official Site)
- David Farough (LinkedIn)
- David Farough (Twitter)
Visit: Be a Better Podcaster
Podcast: Play in new window | Download (Duration: 29:45 — 27.3MB) | Embed
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544: AWeber Email Marketing Automation: Create Your Mix-Tape Autoresponder Sequence, Maximize Deliverability, Build Relationships and 10X Your Results with Tom Tate
Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates and engages small businesses owners and entrepreneurs on the incredible value and opportunity that email marketing and automation provides.
At AWeber, Tom manages product education, produces multiple webinars, presents at conferences and writes blog and website content. Outside of AWeber, he is an active member of the marketing community, teaching and guest lecturing at local colleges and universities.
Quotes:
“Email marketing is dying because marketers are approaching it the wrong way. I think when you boil it down to its simplest parts, it's actually a really easy medium to master.” – Tom Tate
“Write conversationally. Don't try to write super academically. Write like you're writing to a friend or writing a personal note, and don't be afraid to keep it short.” - Tom Tate
“If you continue to send engaging emails that people want and do that reliably and consistently, your emails will be read by the right people.” - Tom Tate
Takeaways:
02:04 Email marketing isn't dead; it's a powerful way to connect directly with your audience when done thoughtfully.
23:30 Consistent communication keeps your email list active and prevents your audience from forgetting about you.
26:40 Write emails like you're talking to a friend - keep them short, conversational, and focused on asking engaging questions.
30:42 Create a "Greatest Hits" welcome sequence that showcases your best content to new subscribers, helping them understand your value quickly.
38:13 Use click-based automation to send different email sequences based on subscriber interests and experience levels.
Sign with Aweber to Automate Your Business with Email Marketing
Podcast: Play in new window | Download (Duration: 40:08 — 36.8MB) | Embed
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543: Stackify: Hard Work, Daily Persistence, Continuous Improvement, Constant Focus, and Brand Innovation with Matt Watson
Matt Watson is the Founder & CEO of Stackify. He has been a developer/hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions, for $150 million and started Stackify to solve the biggest challenge he had as the CTO of VinSolutions. Matt is skilled at SEO, blogging and content marketing. Stackify receives hundreds of thousands of monthly visits as a result of Matt’s successful content marketing.
Quotes:
“One of the best things somebody ever told me is to try to aim to get 1% better every day. And over the course of a month, you get 30% better.” – Matt Watson
“Business is tough, and so you just have to keep grinding through it.” - Matt Watson
“It's hard to be an entrepreneur. There's no doubt about it. It's just the daily persistence of chipping away at it.” - Matt Watson
Takeaways:
01:28 Daily 1% improvements compound into significant growth over time.
16:24 Content marketing is crucial for reaching hard-to-access professional audiences like software developers.
22:29 Entrepreneurs must focus on growth and be willing to work on tasks outside their comfort zone.
24:09 Simplifying complex data into an easy-to-understand score can be a powerful product differentiator.
26:33 Persistence and hard work are the most critical factors in entrepreneurial success.
Visit Stackify: Application Performance Monitoring for Developers
Podcast: Play in new window | Download (Duration: 29:18 — 26.9MB) | Embed
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542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie
Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!
Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.
Quotes:
“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie
“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie
“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie
Takeaways:
04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.
12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.
22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.
26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.
32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.
Resources
- Kev Charlie (Official Site)
- Start a Profitable Blog (Free E-book)
- Addicted to Marketing (Podcast)
- Marketing Addicts: 6 Figures and Beyond (Facebook Group)
- Kev Charlie (Facebook)
Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed
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541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer
Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.
Quotes:
“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer
“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer
“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer
Takeaways:
00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.
00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.
02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.
10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures
Snappa: Quick & Easy Social Media Graphic Design Software
Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed
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