Podcast

516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth

March 21, 2018

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.

Five Key Challenges

prioritization: getting activities in order for maximum ROI
marketing expertise
misalignment in marketing: sales vs. objections
systems/process: team
insufficient data to make smart decisions

Quotes:

“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth

“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth

“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth

Takeaways:

04:40 Quality content matters more than quantity when marketing your business online.

12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.

22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.

27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.

32:00 Having clear marketing systems and processes is critical for consistent business growth.

Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed

515: Digital Marketing Support: Get Traffic from YouTube, Make Sales by Educating, and Land Clients with Ryan Perry

March 20, 2018

Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching.

Quotes:

“If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry

“It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry

“Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry

Takeaways:

03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients.

07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad.

16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself.

20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public.

24:28 Start with simple equipment and prioritize message quality over production value.

Visit Simple Biz Support: Video Marketing & Digital Marketing Agency

Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed

514: Faith, Family, Fitness, Friendships, Finances, and Fun: Get Unstuck, Create Systems That Scale, and Grow Your Business with Clay Clark

March 19, 2018

Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast.

Quotes:

“You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark

“You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark

“Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark

Takeaways:

05:08 Build systems that can scale your business beyond your personal efforts.

10:06 Block out one hour daily for strategic planning and working on your business, not just in it.

12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them.

24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels.

28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.

Podcast: Play in new window | Download (Duration: 32:13 — 29.6MB) | Embed

513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield

March 7, 2018

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.

In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.

Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.

In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com.

Quotes:

“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield

“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield

“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield

Resources

Email: hello@ChipperFieldMedia.com
Chipperfield Media: Empowered Social Media (Official Site)
Charlotte Chipperfield (LinkedIn)
The Social Lounge: Charlotte Chipperfield (YouTube)

Podcast: Play in new window | Download (Duration: 23:57 — 21.9MB) | Embed

512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling

March 6, 2018

Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).

Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.

In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation.

Quotes:

“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling

“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling

“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling

Resources

Help! My Manager Is Holding Me Back! (LinkedIn Post)
Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
Jennifer Darling (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:45 — 28.2MB) | Embed

511: Good Enough vs. Perfectionism: Productivity, Delegation, Milestones, Book Publishing, Content Marketing and More with Joanna Penn

March 5, 2018

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers.

Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more.

Quotes:

“The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn

“What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn

“The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn

Resources

The Creative Penn: Write, Publish, and Market Your Book (Official Site)
The Creative Penn (Podcast)
Joanna Penn (Twitter)

Podcast: Play in new window | Download (Duration: 28:48 — 26.4MB) | Embed

510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia

March 2, 2018

Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.

Quotes:

“Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia

“We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia

“Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia

Takeaways:

03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium.

16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission.

18:06 Always assume internet content is copyrighted until you can prove otherwise.

21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection.

21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content.

Resources

10 Biggest Copyright Mistakes e-book (Free E-Book)
Manage Copyright (Official Site)
Barbara Ingrassia (LinkedIn)
Barbara Ingrassia (Facebook)

Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes

Podcast: Play in new window | Download (Duration: 30:08 — 27.6MB) | Embed

509: Remove Malware from Your WordPress Website: Backups, Firewalls, Cloning, Updating and Maintenance with Michael Jones

March 1, 2018

Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security.

It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is.

Quotes:

“Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones

“Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones

“If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones

Takeaways:

02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems.

04:50 Always manually backup your website before making any significant changes or upgrades.

14:08 Never upgrade a live website without first cloning it to a separate environment.

21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets.

23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files.

Resources

Sites Assure (Hack Repair)
911 Website Repair (Fixes Broken Sites And Failed Upgrades)

Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB) | Embed

508: The Perfect Client Funnel: Generate New Leads Predictably, Solve Problems, and Make Money From Group Coaching with Healthpreneur Fitness Coach Yuri Elkaim

February 28, 2018

Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again.

Quotes:

“We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim

“As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim

“Being you is the greatest gift that you can give to others.” – Yuri Elkaim

Takeaways:

02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation.

06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products.

17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom.

18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment.

26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads.

Resources

Yuri Elkaim (Official Site)
Yuri Elkaim (YouTube)
Yuri Elkaim Energy Greens (Website)
The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book)
Yuri Elkaim (Twitter)

Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed

507: Build a Business on Purpose and Develop a Systems Mindset: Vision, Mission, Values, Goal Setting and Meetings with Scott Beebe

February 27, 2018

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast.

Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed

Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes.

Topics of Passion

Business Vision, Mission, and Values Family Vision
Business Systems & Processes...working ON your business, and not IN your business
Finding your "Narrow Brilliance"

Daily Huddle Format

12 week plan
Three goals
Biggest task on plate
"What barriers can I remove to help?"
"Do you need anything from me?"

Friday 9AM Weekly Meeting

A success story related to mission and values
Five core values
Big Wins
Accountability from last week
12 week plan
Action items
Training of new processes (5-8 minutes)
Cap meeting at the deadline

Quotes:

“Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe

“If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe

“Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe

Takeaways:

06:37 Resistance to business process changes is actually a sign you're moving in the right direction.

17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically.

24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential.

27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process.

28:04 Writing down your business vision allows you to execute it more effectively.

Resources

My Business on Purpose: Discover Your Vision Story (Free Course)
Business on Purpose Podcast (Podcast)
Loom (Screen Recorder)

Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed

Podcast

Five Key Challenges

Quotes:

Takeaways:

Quotes:

Takeaways:

Quotes:

Takeaways:

Quotes:

Resources

Quotes:

Resources

Quotes:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Topics of Passion

Daily Huddle Format

Friday 9AM Weekly Meeting

Quotes:

Takeaways:

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Income Machine

Bestselling Books

Categories

Archives