Podcast

666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa

November 4, 2019

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.

He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.

Quotes

“Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa

“Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa

“If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa

Takeaways

05:53 The freelance economy is growing, and technology has enabled more people to work for themselves.

16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities.

17:59 Focusing on your core competencies and most profitable customer base is crucial for business success.

19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career.

31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success.

Resources

Podcast: Play in new window | Download (Duration: 40:36 — 37.4MB) | Embed

665: Slow Down to Speed Up: Discover Your Genius Zones with Darren Virassammy

November 1, 2019

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a new breed of consultancy that gives a voice to disengaged employees by helping organizations like yours become great places to work. A leading expert in the global Employee Engagement community, Darren leverages the Gallup StrengthsFinder assessment to create massive shifts within organizations, both culturally and on the bottom line.

Quotes

“We can get so caught up in chasing top-line revenue that we stop looking at the overall health of the business. Revenue is great, but it can often put a lot of stress on your business.” - Darren Virassammy

“The ultimate productivity hack is not about doing more, but about figuring out what to do less of.” - Darren Virassammy

“Your greatness zones are the areas where you excel, where you're naturally good at tasks, and can perform well consistently. These are the activities you can do effortlessly, often reaching the next level without even trying.” - Darren Virassammy

Takeaways

01:31 Systematizing and outsourcing business operations can create a more predictable and scalable business model.

04:54 Evaluating client relationships and identifying the right "pumpkin" clients is crucial for long-term business success.

12:05 Maintaining a strong internal culture and aligning it with external branding is key to building a sustainable business.

17:49 Pausing to reflect and focus on the fundamentals, such as rereading foundational books, can provide clarity and direction.

23:04 Offering a mix of personalized and open-enrollment programs can help reach a wider audience and provide more value.

Resources

Podcast: Play in new window | Download (Duration: 27:00 — 24.9MB) | Embed

664: Niche Down: Find Your Superpower, Meaning, and Purpose with Kat McLead

October 28, 2019

Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day. She coaches other coaches find their ideal client and raise rates by providing a unique, specialized, in-demand service.

Quotes

“The truth of the matter is, I never have to work a day in my life. We've already accumulated a lot through smart investing and careful financial planning.” - Kat McLead

“If you want to work 25 or 30 hours a week and have a flexible schedule, then make that happen. Outsource everything that you don't need to do.” - Kat McLead

“While you're creating your dream life, moving from where you are now to where you want to go, just keep taking those steps. Get the support you need, find a community, and make it happen for yourself.” - Kat McLead

Takeaways

00:58 Niching down to a specific, targeted audience can lead to significant business growth and success.

07:44 Gradual transitions and outsourcing can help entrepreneurs balance their business and personal life.

14:47 Overcoming personal challenges, such as feeling not good enough, is an ongoing process for many entrepreneurs.

22:00 Building a supportive community and seeking guidance can be invaluable for entrepreneurs on their journey.

24:38 Embracing failure and consistently taking action are key to achieving entrepreneurial goals.

Resources

Podcast: Play in new window | Download (Duration: 25:31 — 23.5MB) | Embed

663: System Hub and Systemology: Step Out of Day-to-Day Operations By Creating Processes with David Jenyns

October 25, 2019

David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes.

Quotes

“I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns

“If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns

“Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns

Takeaways

00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations.

07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps.

13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free.

15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort.

16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization.

Resources

Podcast: Play in new window | Download (Duration: 18:52 — 17.5MB) | Embed

662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin

October 22, 2019

Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.

She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)

Quotes

“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin

“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin

“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin

Takeaways

04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.

09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.

10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.

16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..

18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.

Resources

Previous Appearance
- 469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin
Complete Marketing Systems: Turning Your Knowledge Into Profits
Connect with Diane Conklin on LinkedIn
PlanGrowAndSucceed.com Promo Code: VIP (SITE)

Podcast: Play in new window | Download (Duration: 22:21 — 20.6MB) | Embed

661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab

October 14, 2019

Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.

Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting

Quotes

“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab

“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab

“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab

Takeaways

08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.

11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.

13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.

14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.

16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.

Resources

Podcast: Play in new window | Download (Duration: 20:28 — 18.9MB) | Embed

660: Learn to Embrace the Ocean, Manage Expectations, and Break the Cycle with Evan Money

October 10, 2019

Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships.

Quotes

“It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money

“If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money

“The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money

Takeaways

01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result.

10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically.

18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas.

34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships.

36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life.

Resources

Podcast: Play in new window | Download (Duration: 39:11 — 36.1MB) | Embed

659: The Power Of Mindset: Why Most Successful People Feel Unfulfilled (And What To Do About It) with Hayk Tadevosyan

October 7, 2019

Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals.

Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development.

His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream.

Quotes

“Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan

“Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan

“The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan

Takeaways

05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment.

07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas.

10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time.

25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity.

29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout.

Resources

Podcast: Play in new window | Download (Duration: 33:04 — 30.4MB) | Embed

658: Find Your Mission Worth Sharing, Become a Champion By Choice and Build Your Purpose Driven Business with American Idol Contestant and Motivational Speaker William Hung

September 30, 2019

After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas.

William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations.

He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung

Takeaways

01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success.

13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success.

22:35 Prioritizing your audience's problems is more important than just sharing your own story.

26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact.

29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners.

31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect.

Resources

William H ung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth
Get a copy of Champion By Choice on Amazon
Connect with William Hung on LinkedIn
Watch a T EDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube
Follow William Hung on Instagram
Follow William Hung on Facebook

Podcast: Play in new window | Download (Duration: 31:50 — 29.3MB) | Embed

657: Make Money Using Your Voice: Find Voiceover Business Success with Voices.com CEO David Ciccarelli

September 23, 2019

David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli

Takeaways

04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen.

19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com.

27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings.

32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent.

37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors.

Resources

Podcast: Play in new window | Download (Duration: 39:43 — 36.5MB) | Embed

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