Social Marketing

640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

May 21, 2019

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.

Quotes

“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali

“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali

“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali

Takeaways

04:39 Authentic online presence matters more than polished, impersonal branding.

08:38 Social media strategy should always start with clear, measurable business goals.

10:21 Consistent content creation requires understanding your target audience and platform dynamics.

19:22 Video content is crucial for connecting with audiences across different platforms.

21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

May 2, 2019

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Quotes:

“Be awesome at two things and outsource everything else.” - Rev Ciancio

“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio

“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio

Takeaways:

05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.

08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.

16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.

21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.

29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.

Resources

Foodie Tribe (Website)
Rev Ciancio (Yext Profile)
Rev Ciancio (Instagram)
Rev Ciancio (Twitter)
Rev Ciancio (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

565: Embrace the Messy: Increase Your Funnel Traffic Through Retargeting with Facebook and Twitter Ad Expert Gavin Bell

July 12, 2018

Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience.

Quotes:

“I'm a big fan of what I call embracing the messy. If you start creating videos now, you might not be great on camera, but you're accepting that. You're saying, ‘I’d rather have a few grammatical errors and still get something out there.” – Gavin Bell

“At the end of the day, it has nothing to do with Facebook ads. It’s all about human psychology, communication, and relationship building.” - Gavin Bell

“We engage through multiple touch points to understand people better and prefer to hear more from them before deciding to make a purchase.” - Gavin Bell

Takeaways:

06:47 Creating perfect content is outdated; getting something out quickly matters more than endless revisions.

11:18 Make content that strangers would want to share, not just content about yourself.

20:35 Facebook ads aren't magic; they still require understanding human psychology and building relationships.

23:46 Successful Facebook advertising starts with clear goals, targeted content, and knowing your audience.

27:51 A basic advertising funnel involves creating content, retargeting interested viewers, and nurturing leads through email sequences.Resources

The Ultimate Facebook Advertising Blueprint (Free Report)
Gavin Bell: International Speaker, Entrepreneur and Vlogger (Official Site)
Gavin Bell (LinkedIn)

Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed

547: Amplifr: Automatic, Track and Scale Your Social Media Content, Traffic and Conversions with Nate Gadzhibalaev

May 25, 2018

Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions.

Quotes:

“If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev

“Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev

“You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev

Takeaways:

02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques.

10:44 Always track your social media performance through detailed analytics to understand actual business impact.

18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week.

22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances.

24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out.

Visit Amplifr: Automate & Track Your Social Media

Podcast: Play in new window | Download (Duration: 30:27 — 28.0MB) | Embed

541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer

May 11, 2018

Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.

Quotes:

“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer

“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer

“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer

Takeaways:

00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.

00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.

02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.

10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures

Snappa: Quick & Easy Social Media Graphic Design Software

Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed

536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt

April 30, 2018

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.

Quotes:

“We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt

“Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt

“You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt

Takeaways:

04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms.

05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs.

13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important.

16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals.

21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels.

Resources

Social Media Tune Up (E-book)
Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign (Book)
Ariel Hyatt (Official Site)
Cyber PR for Musicians and Music Success in 9 Weeks
Cyber PR (Social Media Strategy Firm)

Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed

519: LinkedIn on Crack: Develop Authority, Network Powerfully, Find Your Voice, and Land Speaking Gigs with JD Gershbein

March 26, 2018

As a social business psychologist, keynote speaker, and broadcast media personality, JD Gershbein has gained widespread recognition as a thought leader in the areas of personal branding, social networking, and social entrepreneurship. Since 2006, he has inspired opportunity-oriented individuals and companies to harness the power of the online media to elevate their profiles, build enlightened communities, and win new business.

JD is considered one of the world's top LinkedIn strategists and a pioneer in the design and delivery of LinkedIn educational programs. He has been featured on FOX TV News, WGN TV News, CBS News, and WGN Radio, and is also a contributing writer for The Huffington Post and Forbes. He is also the architect of his own new media platform, The Big Banter with JD Gershbein, which encompasses a web-based TV show, a podcast, and the staging of exclusive live learning events.

Quotes:

“LinkedIn is what's called a meritocracy. A meritocracy is something that is only achieved through work.” – JD Gershbein

“Self-confidence is our most precious commodity when it comes to ourselves, our persona, and who we are and want to be in the real world.” – JD Gershbein

“If you believe it will work, then it will. If you believe that the people sending you invitations to connect are legitimate and conscientious, they turn out to be good.” – JD Gershbein

Takeaways:

04:40 LinkedIn is the primary platform for professionals to advance business and career goals.

12:20 Posting on social media is about creating community and sharing insights, not just self-promotion.

17:30 Success on LinkedIn comes from working consistently and finding your unique voice.

20:49 There's no exact master plan for social media success; progress is individual and incremental.

24:30 Eliminating negative language and maintaining a positive mindset is crucial for online networking.

Resources

JD Gershbein (Official Site)
Owlish Communications: Command Your Brand (Website)
JD Gershbein (LinkedIn)
JD Gershbein (Twitter)

Podcast: Play in new window | Download (Duration: 33:21 — 30.6MB) | Embed

512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling

March 6, 2018

Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).

Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.

Quotes:

“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling

“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling

“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling

Takeaways:

01:01 LinkedIn is a powerful business platform where professionals can share content and build meaningful connections.

19:12 Creating content based on real people's problems leads to more engaging and viral posts.

25:35 Providing free, valuable content helps build trust and reduces risk for potential clients.

28:58 Consistent daily engagement on LinkedIn increases your profile's visibility and searchability.

30:19 Marketing success comes from multiple touchpoints across different platforms, not just one channel.

Resources

Help! My Manager Is Holding Me Back! (LinkedIn Post)
Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
Jennifer Darling (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:41 — 28.1MB) | Embed

492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

February 6, 2018

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Quotes:

“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood

“When you are an authority, you can't have everyone love you.” – Heather Havenwood

“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood

Takeaways:

02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.

16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.

22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.

27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.

30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.

36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.

Resources

Ask Heather Ann (Ask Her Chatbot Anything)
Call with Heather (Schedule an Appointment)
Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
Heather Havenwood (Official Site)

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

459: Grow a Huge Following on Social Media Through Consistent Customer-First Edutainment with Jasmine Star

December 14, 2017

Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams.

Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed

Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service.

After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion.

Quotes:

“I never aim to be popular or cool. I aim to live my best life.” – Jasmine Star

“If you don't know where you're going, you're never going to be thankful when you arrive.” – Jasmine Star

“A brand is a series of memories, expectations, and stories that, when connected, make a consumer choose one business over another.” – Jasmine Star

Takeaways:

04:40 Building a successful business requires aligning your passion with practical strategies for making money.

11:20 Social media marketing is about providing value through educational and entertaining content, not just selling products.

20:50 Consistent daily effort and resilience are more important to business success than any single breakthrough moment.

22:15 Treat social media like a garden that needs daily tending to grow your business effectively.

26:43 Start small by connecting with brands and creators through micro-commitments and free resources before investing.

Resources

Social Curator: Captions and Images Curated For Your Feed (Monthly Membership)
Insta180: Grow Your Business (Instagram)
Jasmine Star (Official Site)
Jasmine Star (Instagram)
Jasmine Star (Facebook)
Jasmine Star (YouTube)
Jasmine Star (Twitter)

Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed

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