Reminder: Daily Seminar still has seats available!
Although Dr. Mike Woo-Ming wasn’t the nicest guy at the Warrior Event in Austin, he did have a lot of really good information.
He gave me a really cool AdWords idea: Instead of blindly bidding on a keyword, he chose the top ten sites in the Google search results for that keyword, then placed AdWords ads and limited them to appear on AdSense ads for those pages that appeared in the top 10.
Not just those domains… those exact pages.
At the end of his talk, Mike said, “I don’t do memberships… I do continuity.” He didn’t explain himself and I had to ask him about it during the hotseat Q&A session on the final day.
Here’s the explanation: Running a membership site is too much work. If you don’t provide new content to a membership site every couple of days, people will complain and unsubscribe. If you want a recurring income you can still promote membership sites… as an affiliate. Don’t be responsible for the membership content.
Before coming to the event, I was against starting a membership site. During the event I was ready to start my own membership… but that little bit talked me out of it.
Now, I’m back in! Why?
Jason and I have enough content. (I don’t think I could start a membership site on my own.) We have a huge stockpile of content ready to go, we got a lot of practice pumping out products quickly from our Product University class.
Look at that, 16 live posts and 80 scheduled posts… for a total of nearly 100 posts! I am finishing up March 2009 this week. That’s the only way to do it… knock out one month completely, knock out the next month completely…
Our original plan was to kill ourselves and spend 1 week out of every month recording 25-ish interviews. That would have been stupid and would have burned up our content too fast.
Instead, we scheduled the interviews once per week. To fill out the rest of the week, Jason and I each recorded some 20-minute videos on our own. (When making the bonus materials for Product University we got a lot of practice pumping out 20-minute video products quickly.)
So, our formula consists of: Monday, a video by me… Tuesday, a video by Jason, Wednesday, one of our interviews converted into video… Thursday, some product we had secured the rights to… Friday, a question and answer session… and if we still had stuff to give, we’d fill up Saturday and Sunday too.
Why not join to see for yourself how we structured it?
We’ve filled up every single day of the month so far. Since it’s all scheduled several months ahead of time, all we REALLY have to do is answer blog comments. We’ve had a couple minutes every day to fill up a Saturday or Sunday slot too.
We also know the demand exists. Our own product creaton low ticket items sold well. Our high ticket items sold well. Now it’s time for the next step (recurring).
One last thing. You don’t have to kill yourself when you make a membership site. Just figure out a way to schedule content to get released most days of the week (like on a blog).
We almost killed ourselves trying to come up with content the first time around. When we did the Product University class, we hosted TWO webinars per week when one would have been fine.
Heck, how much PLR or MRR content is sitting on your hard drive? Could you assemble some of that into a membership site?
Or maybe you just freelance. If you are a successful freelancer you know that your best business comes from repeat clients… so why not get them in a membership site? If you’re a writer, guarantee a certain number of articles per month. If you’re a copywriter, guarantee a number of autoresponders, solo ads, or sales letters per month. And so on. Why go to all that trouble of begging for money every month?
Add ten comments to this blog post for the next big thing I changed this year!
