Recent Updates
1327: AMZ Optimized: E-Commerce Listing Optimization Secrets and Amazon Algorithm Hacks for More Sales with Lead Strategist Pasha Knish
Selling on Amazon can feel like being dropped into a jungle with no map. Between ever-changing algorithms, rising ad costs, and the pressure to win the Buy Box, it’s easy to feel overwhelmed and invisible. You do everything “right,” but your products still get buried while competitors somehow climb the ranks. The platform demands constant attention, yet offers no clear path to lasting visibility. For many sellers, it becomes a daily grind just to stay afloat, let alone scale.
Pasha Kanish went from college dropout to leading AMZ Optimize, an agency that helps brands crush it on Amazon. With over a decade of hands-on selling experience, he now manages eight-figure revenues and interviews agency leaders on his podcast, Agency Operators. He breaks down how intent-driven search, smart review tactics, and AI tools are reshaping success on Amazon. Pasha doesn’t just focus on clicks—he’s all about understanding buyer psychology and using data to drive real results. His approach is part strategy, part street smarts, all geared toward helping brands rise above the noise. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 31:27 — 44.0MB) | Embed
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1326: The College of Extraordinary Experiences: Escape the Perfectionist Trap and Take Action Now with Claus Raasted
Perfectionism can feel like a badge of honor, but it often hides a deeper fear of being seen as not enough. You pour time and energy into every detail, hoping it’ll protect you from judgment or failure, but all it really does is keep you stuck. There’s always one more thing to fix, one more reason not to hit “go.” Eventually, progress slows to a crawl, and what started as high standards turns into quiet self-sabotage. It’s exhausting chasing an idea of success that never lets you rest.
Claus Raasted doesn’t just talk about change—he’s lived it. After leading the world’s biggest LARP design studio, a major career reset pushed him to rebuild from the ground up. Now a consultant and educator, he helps people cut through perfectionism and self-sabotage to unlock what actually works. He emphasizes using your strengths, not fixing every flaw, and speaks honestly about the traps of overthinking and burnout. His message is clear: success isn’t about doing everything—it’s about doing you better. Stay tuned!
Resources:
- Are you looking for an overpaid rockstar consultant to help you with GETTING SHIT DONE?
- Follow Claus Raasted on Facebook
- Connect with Claus Raasted on LinkedIn
Podcast: Play in new window | Download (Duration: 22:38 — 31.9MB) | Embed
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1325: Secrets of Persuasion and Body Language with Top Hypnotist and NLP Trainer Dr. Will Horton
Understanding people isn’t always as simple as it seems. We all have layers of motivations, fears, and desires that often stay hidden beneath the surface. It’s easy to make assumptions, but real insight comes from noticing the small details—the subtle cues that reveal what’s really going on. When you start paying attention to these hidden signals, you can better understand why people do what they do and respond more thoughtfully.
Dr. Will Horton is a psychologist, hypnotist, and NLP trainer with expertise in behavior profiling and addiction counseling. With experience at the FBI Academy and a focus on personal development, he provides coaching and resources through Horton Psychology. Today, he discusses behavior profiling, deception detection, and the psychological factors influencing human decisions. Dr. Horton explores topics like social needs, body language, addiction, and how entrepreneurs can apply psychological insights to better understand themselves and others. Stay tuned!
Resources:
- Discover the Art of NLP with Dr. William D. Horton
- Follow Dr. Will Horton on Facebook
- Connect with Dr. Will Horton on LinkedIn
Podcast: Play in new window | Download (Duration: 37:40 — 52.6MB) | Embed
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1324: The Unnamed Work: Break Free from Life’s Autopilot with Bestselling Author Rachel Lorelai Villanueva
It’s easy to fall into a cycle where everything feels like it’s on autopilot—endlessly scrolling, following routines, and meeting expectations that don’t feel like your own. We’re often told what success should look like, but that’s someone else’s picture, not yours. When you start questioning why you’re doing what you’re doing, you realize how much of it is a distraction from what really matters. Breaking free isn’t about big changes, but about waking up to the reality that there’s more to life than the illusion.
Rachel Lorelai Villanueva is an author, intuitive channel, and spiritual mentor with extensive experience in energy healing. Her debut book, The Unnamed Work, challenges readers to embrace radical self-acceptance and introspection for personal transformation. She combines science, psychology, and spiritual practices to explore human potential. In today’s discussion, she addresses the dangers of AI on human connection and her vision to unify physics, spirituality, and philosophy into a comprehensive understanding of universal truth. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 28:36 — 40.1MB) | Embed
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1323: ION Network: How to Create a Multi-Platform Media Network with Chief Executive Athlete Dave Behar
Most of what passes for entertainment today feels like it’s been run through the same filter a hundred times. People are craving something real—something that reflects their own humor, struggles, and culture. When someone brings their full self to the mic or the screen, it has a way of cutting through the noise. Storytelling like that doesn’t just entertain—it brings people in.
Dave Behar, founder and CEO of Ion Network, has built a unique media platform combining sports, health, food, and entertainment. His network includes unconventional sports like pig and turtle racing, alongside traditional offerings. Dave, featured in Peak Performance Mindset Tools for Leaders and Peak Performance Mindset Tools for Entrepreneurs, discusses scaling his multi-platform network and creating engaging content. He emphasizes empowering content creators with robust digital infrastructure to drive success. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 26:44 — 37.6MB) | Embed
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1322: Improve Your Leadership Skills from Scratch with Leadership Coach, Speaker and Educator Leo MacLeod
A lot of technically skilled professionals hit a wall when the job becomes less about solving problems and more about leading people. It’s not always about what you know, but how you show up. Communication, emotional awareness, and the ability to navigate team dynamics often feel like foreign territory after years of focusing on logic and precision. But without that shift, growth tends to stall—no matter how good you are at the work itself.
Leo MacLeod is a leadership coach who helps technical pros build emotional intelligence and lead with empathy. He’s the author of Coaching and Mentoring for Dummies and From the Ground Up, drawing on decades of experience. Through his business, Training Coaching Pie, he designs practical, people-first training that actually sticks. Today, he speaks about the role of emotional clarity in leadership, setting real goals, and why listening well is more important than knowing all the answers. He believes that strong leadership starts with understanding yourself and genuinely connecting with others. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 21:02 — 29.8MB) | Embed
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1321: Build Your Media Presence with AI-Powered PR with Building and Scaling AI Tools Expert Jon Mest
It’s getting harder for brands to stand out online—everyone’s posting, promoting, and chasing attention all at once. Algorithms change, AI reshapes how people search, and traditional PR doesn’t cut it anymore on its own. The ones who break through aren’t always the loudest—they’re the ones with a smart, consistent strategy that ties visibility to credibility. It’s not just about showing up—it’s about being remembered.
Jon Mest is a data scientist turned entrepreneur who blends tech with storytelling to help brands get noticed. He co-founded Just Reach Out and ChatRank, tools that boost visibility through smart PR and AI-driven search. Today, he talks about why storytelling matters more than ever and how businesses can use AI tools to connect with journalists and stand out. His advice is to start small, be clear, and stay consistent. In a world run by algorithms, human stories still win. Stay tuned!
Resources:
- AI Powered PR Software To Crush Your Outreach
- Get Leads from leading AI tools
- Follow Jon Mest on Facebook
- Connect with Jon Mest on LinkedIn
Podcast: Play in new window | Download (Duration: 34:37 — 48.4MB) | Embed
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1320: Future-Proof Your Brand in the Social Media Era with Global Marketing Leader and Growth Strategist Carlos Gil
So much of today’s marketing depends on systems we don’t control—algorithms, platforms, trends that shift without warning. One day a post goes viral, the next it disappears into the void. When everything feels that fragile, it’s hard to build with confidence. That’s why the smartest brands are starting to think about what actually lasts beyond the scroll.
Carlos Gil is a digital marketer with 15+ years helping brands stand out online. As the U.S. brand evangelist for GetResponse and author of The End of Marketing, he’s worked with LinkedIn, DocuSign, and Western Union. Known for cutting the fluff, he teaches businesses how to actually connect with people. Today, he talks about why email marketing still matters, especially as social platforms shift constantly. His advice: build your list, speak directly, and stay consistent if you want to stay relevant. Stay tuned!
Resources:
- Marketing software for every step of your journey
- Follow Carlos Gil on Instagram
- Follow Carlos Gil on Facebook
- Connect with Carlos Gil on LinkedIn
Podcast: Play in new window | Download (Duration: 28:44 — 40.3MB) | Embed
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1319: Better Numbers: Crush Your Accounting Fears in 30 Minutes with Licensed Accountant Chris Hervochon
It’s easy for entrepreneurs to ignore the numbers when they feel overwhelming or confusing—but that avoidance comes at a cost. Financial disorganization doesn’t just create stress; it can quietly sabotage growth, decision-making, and long-term stability. You can have a great product, a strong team, and real momentum, but if your finances are a mess, it all starts to crack underneath. The scariest part is how long the damage can go unnoticed.
Chris Hervochon is a CPA and CVA who runs Better Numbers, a firm that helps entrepreneurs make smarter financial decisions. He works with businesses earning $500K to $5M, offering bookkeeping, tax support, and strategy. Today, he talks about simplifying finance for owners who fear numbers, and the value of integrating software tools. He emphasizes the need for clear cash flow planning and preparing businesses for potential exits. His advice: don’t avoid the numbers—use them to grow. Stay tuned!
Resources:
- Ready to take your financial strategy to the next level?
- Follow Chris Hervochon on Facebook
- Connect with Chris Hervochon on LinkedIn
Podcast: Play in new window | Download (Duration: 26:20 — 37.0MB) | Embed
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1318: Ad Scaling: Energy Coaching Hacks for Burnt-Out Business Leaders with Google Ads Profitability Consultant Adam Barney
Marketing is like a runaway machine—endless moving parts, rising costs, and no clear sense of what’s actually working. Google Ads, especially, can quietly drain budgets while looking busy on the surface. Meanwhile, the stress of trying to fix it all adds up fast, chipping away at the focus and energy leaders need most. It’s hard to build momentum when the systems meant to help you are the same ones wearing you down.
Adam Barney is a Google Ads consultant and energy coach who helps high-level leaders cut waste, stay focused, and avoid burnout. With experience on major campaigns for brands like Bank of America, he now works with businesses spending $20K+ monthly on ads. He’s also the author of Make Your Own Glass Half Full, a book on resilience and optimism. Today, he shares how tracking both ad performance and personal energy can drive better results. His message: combine data with self-awareness to stay sharp and sustainable. Stay tuned!
Resources:
- Secure your free Profit Amplifier Demo today. Only a few spots left.
- Follow Adam Barney on Facebook
- Connect with Adam Barney on LinkedIn
Podcast: Play in new window | Download (Duration: 29:20 — 41.1MB) | Embed
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