Recent Updates
506: The One Thing and the Domino Effect: Think Big, Act Small, Get Clarity on Priorities, Time-Block, and Simplify with Geoff Woods
Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.
The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets.
Quotes:
“If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods
“Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods
“80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods
Takeaways:
04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress.
17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives.
18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle.
21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary.
29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities.
Visit The 1 Thing to Use the 4-1-1 Tool
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505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey
PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.
PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.
PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.
He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.
Quotes:
“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey
“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey
“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey
Takeaways:
02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.
13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.
16:41 Building authority through free, research-backed content can attract and retain potential clients.
21:19 Content creation works best when driven by personal passion rather than following current trends.
22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.
Resources
- X Gym (West Seattle & Kirkland Personal Fitness Training)
- Beege and Peege (Website)
- X Gym (YouTube)
- X Gym (Facebook)
Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed
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504: Become Debt Free, Retire Early, Snowball Your Way Out of Debt Using Smart Financial Strategies, and Build a Blog Following with Deacon Hayes
Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more.
Quotes:
“Saying no now means that we could say yes later in life.” – Deacon Hayes
“At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes
“It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes
Takeaways:
02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination.
07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation.
19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth.
23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth.
21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses.
Resources
- You Can Retire Early (Book)
- Well Kept Wallet: Financial Wisdom for Life (Official Site)
- Well Kept Wallet Podcast (Podcast)
- Debt Free in 18 Months (Course)
Podcast: Play in new window | Download (Duration: 25:35 — 23.4MB) | Embed
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503: Amazon Author Secrets: Get Published, Work Backwards, Stay Motivated, and Sell At Least 26,000 Copies with Writing Coach Frank McKinley
Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help.
Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back.
Quotes:
“If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley
“You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley
“The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley
Takeaways:
01:24 You don't need a massive online presence to successfully publish and sell books.
05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention.
12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales.
17:02 Work backwards by defining your book's goal before starting the writing process.
23:21 Use a consistent writing template to streamline your book creation process and maintain creativity.
Resources
- Thriving Writers (Official Site)
- Frank McKinley (Twitter)
- Frank McKinley (Facebook)
Podcast: Play in new window | Download (Duration: 26:59 — 24.7MB) | Embed
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502: Get the Magic Back: Take Action, Make It Simple, Develop Success Habits, Set Clear Goals, and Find Your Motivation with Evan Money
Evan Money has been happily Married for over 20 years, is a #1 Bestselling Author, Global Entrepreneur and Film Producer. Evan and his bride remarry in a different state or country ever year.
Our focus with Evan is how to bring your dreams to life. Don't let the "dimmer switch of life" get the best of you, and instead, live intentionally. Don't wait for favorite conditions. Instead, implement simple tweaks to make yourself more successful through less phone time, less TV, more reading, and becoming the person you need to be.
Quotes:
“You can either make an excuse, or you can find a way.” – Evan Money
“It's not what you get that makes you valuable; it's what you become.” – Evan Money
“Favorable conditions never come. There are no such thing as favorable conditions when it comes to living your dreams.” – Evan Money
Takeaways:
04:38 Create intentional habits that support your goals by setting up environments that naturally guide you toward success.
17:02 Writing down ideas immediately prevents them from getting lost, especially during moments of clarity like shower time.
20:00 Taking consistent small actions daily moves you closer to your dreams, even during challenging times.
25:44 Remove technology from bedrooms to improve personal relationships and mental focus.
33:31 Success is about what you become, not what you get - personal growth matters more than immediate rewards.
Resources
- Grow Thrive Revive (3 Day Retreat: February 27 through March 1st)
- Email robert@EvanMoney.com: Ask for $1000 off the live event and bring a free guest
- Evan Money (Official Site)
- Evan Loves Susan (Site)
Podcast: Play in new window | Download (Duration: 42:33 — 39.0MB) | Embed
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501: Earn More Money from Fewer Clients: Big Goals, Mindset Shifts, and Marketing Experiments with Joe Sanok
Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world!
Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant. He visits us to discuss how to shift our thinking into the CEO mindset, treat everything as an experiment, and eliminate negative self talk.
Quotes:
“If you can keep offloading things from your plate, then you have more creativity and more ability to come up with new ideas. You're an innovator in the field, rather than just someone trying to do what everyone else is doing.” – Joe Sanok
“Having unfinished work because it's not perfect, versus work that's completed and not perfect but at least you're taking a stab at it, slows you down from learning by not putting things out there.” – Joe Sanok
“I try to get each goal to a point where it's as automated as possible. There will always be things I have to touch within it.” – Joe Sanok
Takeaways:
02:32 Automate repetitive tasks to free up mental space for creative thinking.
05:10 Treat business challenges as experiments, not pass-or-fail scenarios.
19:52 Prioritize high-value activities that move your business forward and help others.
23:08 Break through fear by being curious and asking questions during interactions.
26:34 Optimize your time by identifying when you have the most energy for important tasks.
Visit "Practice of the Practice" to Claim Your 28-Step Checklist: Start a Practice the Easy Way
Podcast: Play in new window | Download (Duration: 28:25 — 65.1MB) | Embed
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500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin
Kevin Donlin returns to the Marketer of the Day for the 500th episode!
Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed
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He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.
He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.
For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.
Quotes:
“If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin
“The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin
“90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin
Takeaways:
06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities.
07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated.
13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance.
21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times.
26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth.
Resources
- Marketing Multipliers (Membership Site, reply to initial email with "Robert Plank 500th episode")
- Kevin's previous Marketer of the Day (Interview)
- Marketing Multipliers: 11 Simple Tools to Grow Your Business (Book)
- Client Cloning Systems: Get More Clients Like Your Best Clients (Site)
- Kevin Donlin (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed
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499: Goal Setting, Finances, Budgeting and Growing with Ruby Tan
Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients.
Quotes:
“Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan
“We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan
“Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan
Takeaways:
01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times.
05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship.
09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals.
14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings.
17:30 Learning from financial struggles can create opportunities for personal and professional growth.
Resources
- CELA Bookkeeping (Official Site)
- Ruby Tan (LinkedIn)
- Podcast interview: Navigating Debt with Ruby Tan (Podcast)
Podcast: Play in new window | Download (Duration: 21:30 — 49.2MB) | Embed
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498: Fundamentals, Freedom, Hiring, and Scaling with Nicole Wipp
Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm.
In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
Quotes:
“The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp
“Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp
“If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp
Takeaways:
01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income.
10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job.
18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed.
22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes.
30:29 Productive conflict within a team can lead to better decision-making and business growth.
Resources
- Nicole Wipp: The Results Catalyst (Official Site)
- Dear Mom & Dad: Help Me Help You: An Elder Law Attorney's Guide to Smart Strategies & Difficult Conversations About Health and Money (Book)
- Wipp Enterprises: Bring Out the Best in Yourself and Your Team (Site)
- Nicole Wipp (LinkedIn)
- Smart Planning 101 (Site)
- Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Book)
- Thinking, Fast and Slow by Daniel Kahneman (Book)
Podcast: Play in new window | Download (Duration: 32:46 — 75.0MB) | Embed
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497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown
Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.
His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.
Quotes:
“Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown
“There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown
“If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown
Takeaways:
02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed.
05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone.
11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies.
14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow.
17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand.
21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes.
Resources
- Business Plan Answer Man (Free Questionnaire)
- From the Bottom Up (Book)
- dave@BusinessPlanAnswerMan.com (Subject line: "template" to get the template)
Podcast: Play in new window | Download (Duration: 26:19 — 60.2MB) | Embed
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