Recent Updates
496: Move the Needle, Celebrate Wins, and Money Mindset Conversations with Jen Hemphill
Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence.
Quotes:
“Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill
“Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill
“Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill
Takeaways:
08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation.
11:54 Customized financial plans work better than one-size-fits-all traditional money advice.
13:52 Money conversations are crucial for personal financial growth and breaking societal taboos.
15:38 Understanding your personal money story helps break free from limiting beliefs about finances.
24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress.
Resources
- Her Money Matters (Podcast)
- Jen Hemphill (Official Site)
- Her Money Matters: The Missing Truths from Traditional Money Advice (Book)
- Her Money Matters (Facebook Group)
Podcast: Play in new window | Download (Duration: 25:49 — 59.1MB) | Embed
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495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley
Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.
She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.
Quotes:
“The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley
“All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley
“There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley
Takeaways:
07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results.
10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings.
13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths.
14:06 Your voice should disappear into the message, making the product the star of the communication.
21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates.
Resources
- Speak to Influence (Official Site)
- Speak to Influence: How to Unlock the Hidden Power of Your Voice (Book)
- Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (Book)
Podcast: Play in new window | Download (Duration: 26:09 — 59.8MB) | Embed
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494: The Bravest You: Show Up on a Daily Basis, Find Your Calling and Persist Through Hard Times with Adam Smith
Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications.
Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in!
Quotes:
“When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith
“I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith
“If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith
Takeaways:
06:42 Consistent daily effort and curiosity are more important than immediate success.
16:04 85% of fears never happen, making most worries unnecessary and counterproductive.
19:58 Passion is the critical bridge between fear and taking brave action in life.
21:52 Collaboration and outside perspectives can solve problems we can't see ourselves.
25:20 Critics should focus on creating solutions instead of tearing down others' work.
Resources
- Email: adam@asmithblog.com
- Adam Kirk Smith (Official Site)
- The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life (Book)
- Adam Smith (Twitter)
Podcast: Play in new window | Download (Duration: 31:01 — 71.0MB) | Embed
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493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson
Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.
He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.
Quotes:
“We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson
“If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson
“We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson
Takeaways:
03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments.
05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features.
08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data.
18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives.
22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems.
Resources
- Plugable (USB and Bluetooth Devices)
- Efficient Era (Tools for Amazon Sellers)
Podcast: Play in new window | Download (Duration: 28:52 — 66.1MB) | Embed
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492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood
Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.
Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed
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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.
Quotes:
“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood
“When you are an authority, you can't have everyone love you.” – Heather Havenwood
“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood
Takeaways:
02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.
16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.
22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.
27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.
30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.
36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.
Resources
- Ask Heather Ann (Ask Her Chatbot Anything)
- Call with Heather (Schedule an Appointment)
- Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
- Heather Havenwood (Official Site)
Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed
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491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White
International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.
Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.
Quotes:
“When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White
“People just don't know they can do it.” – Alicia White
“When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White
Takeaways:
01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling.
03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah".
22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement.
26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills.
28:27 Develop promotional materials that clearly showcase your professional value and expertise.
Resources
- The Successful Speaker's Handbook: Tools, Strategies, & Ideas to Elevate Your Expertise as a Speaker (Book)
- Back of the Room Productions (Website)
- SpeakerSheets.com (Website)
- Alicia White (Facebook)
Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed
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490: Productivity and Lifestyle Secrets of Top Performers: Reduce Overwhelm, Outsource Weaknesses, and Achieve Ultimate Freedom with Carey Bentley
Carey Bentley is the CEO of Lifehack Bootcamp, the top ranked online productivity company. She shows overachievers how to bring sanity back into their lives. Her team has shown hundreds of people the techniques they need to be maximally effective at work and in their personal lives.
Carey discusses the three gratitudes, how to avoid victim thinking, scheduled downtime, self care, and the "Do By Tuesday" concept which allows you to go on the offense with your business.
Quotes:
“Until my champagne moment is done, everything else is a distraction.” – Carey Bentley
“The power of gratitude is just phenomenal. If you want to get every day started off on the right foot—feeling empowered, feeling positive—then gratitude is the way to do it.” – Carey Bentley
“Pre-planning is literally the golden ticket for anyone wanting one thing they should start doing immediately.” – Carey Bentley
Takeaways:
09:51 Taking extreme ownership of your time means believing you control your schedule, not external forces.
14:44 Choose one critical "Champagne Moment" task each week that, if completed, makes everything else easier or unnecessary.
17:27 Defend your work time by turning off digital notifications and creating focused work windows.
20:56 Practice daily gratitude to start your day with a positive, empowered mindset.
23:40 Schedule fun activities in advance to create motivation and natural time constraints for work productivity.
Resources
- Lifehack Bootcamp (Website)
- Carey Bentley (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed
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489: Construct Your Ideal Life, Enjoy the Fun Game of Entrepreneurship, House Hack and Master Real Estate to Build Long-Term Wealth with Coach Chad Carson
Chad Carson began real estate investing from scratch right out of college in 2003 at the age of 23. Since then, Chad and his business partner have bought, flipped, rented hundreds of properties in and around Clemson, SC. They currently focus on buy-and-hold rentals and private lending that produce regular monthly income.
Podcast: Play in new window | Download (Duration: 30:00 — 27.5MB) | Embed
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Chad focuses on using real estate income to retire early and do what matters. For example, in 2017 he traveled with his wife and two young daughters to live in Ecuador in South America for a year. He also enjoys working on local community projects like pedestrian/bike paths.
He talks with us today about house hacking and practice buying -- and has a very doable strategy that involves you investigating 100 properties in your area within a short period of time to learn by doing.
Quotes:
“Real estate is a market-driven business. There is no U.S. real estate market—there's a San Francisco neighborhood market.” – Chad Carson
“The basics of real estate are: you're either going to try to buy low and sell high, or you're going to try to buy a property that has a really good ratio of rent to the price you pay for it.” – Chad Carson
“If you love the game, and if you love the process and just the doing of it, then I think you're going to stick with it.” – Chad Carson
Takeaways:
04:40 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.
14:14 Cold calling and researching 100 properties helps build confidence and uncover potential investment opportunities.
21:29 Real estate investing offers multiple entry points, from house hacking with low down payments to partnering with experienced investors.
25:42 Money for real estate investments is abundant if you can find and structure good deals.
28:26 Successful real estate investing requires loving the process and being willing to weather challenges.
Resources
- The Real Estate Investing (Newsletter)
- Coach Chad Carson: Invest in Real Estate, Retire Early, Do What Matters (Official Site)
- Chad Carson (YouTube)
Podcast: Play in new window | Download (Duration: 30:00 — 27.5MB) | Embed
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488: The Art of Selling: Become a Sales Detective, Build Rapport, Trust, and Value By Asking Questions with Sales Wizard Hugh Liddle
Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping chiropractors dramatically increase their conversion ratios, sales and revenues. Hugh's sales training and coaching comes from over 47 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook.
Hugh is the author of Take the Icky and Scary Out of Sales. He's also a radio talk show host. His show, Sales Chalk Talk, is produced every week and is available on iTunes.
Quotes:
“People don't buy what they need. They buy what they want.” – Hugh Liddle
“It's not a salesperson's job to get a prospect to do what the salesperson wants them to do, or even thinks they should do. It's a salesperson's job to help the prospect do what they want to do.” – Hugh Liddle
“If you can find out what somebody really wants and you can help them get that, or you can give that to them, as long as they can afford you, you have a new client.” – Hugh Liddle
Takeaways:
02:31 Successful selling is about being a detective who asks smart questions and truly listens to understand a customer's deeper emotional needs.
11:05 Prospects buy based on what they want, not what they need, so focus on uncovering their true motivations.
12:14 Always communicate using "you" statements that directly answer the prospect's core question: "What's in it for me?"
19:04 Most sales challenges happen before the actual sale, not during the closing moment.
20:40 The sales process is about building trust, understanding the client's goals, and showing them exactly how you can help them achieve those goals.
Resources
- Red Cap Sales Coaching (Website)
- Sales Talk Chalk (Weekly Podcast)
- Elite Sales Academy (Website)
- Take the Icky and Scary Out of Sales (Book)
- Hugh Liddle (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:04 — 27.5MB) | Embed
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487: Internet Legal Issues, Mistakes and Strategies with SoCal Internet Attorney Richard Chapo
Richard Chapo, the SoCal Internet Lawyer, is a San Diego attorney specializing in advising small and large online businesses on legal requirements when operating in or selling to the U.S. market. Richard's goal is to help clients avoid legal issues before they happen by being proactive when addressing legal threats. He's been practicing for 25 plus years.
Richard tells us that we should meet with our local attorney once per year to discuss possible legal "holes" in our business including FTC disclosures, DMCA, GDPR, cold calling, affiliate programs, direct mailing, affiliate compensations, social media accounts, insurance, and more.
Quotes:
“The beautiful thing about the web is it's the web—it's a free exchange of communication. But in some aspects, you're always going to have the garbage in, garbage out kind of scenario.” – Richard Chapo
“In the United States, there's no concept of privacy. Privacy in the U.S. is nothing less than a complete and utter joke. And if you think you have any privacy in the U.S., let me just tell you unequivocally—you do not.” – Richard Chapo
“If I were someone running an online business today, or thinking about starting one, I would give a lot of thought to my market and where my geographic market is.” – Richard Chapo
Takeaways:
00:00 Finding a specialized internet lawyer who understands your specific business can help prevent legal issues before they start.
11:49 Running an affiliate program requires careful management to avoid potential legal risks from affiliate actions.
23:33 The internet landscape is changing, with increasing regulations that will make online business more complex but not impossible.
27:58 New internet laws often seem out of touch, but they're typically just minor annoyances rather than business-ending challenges.
29:40 The online business world is shifting from a completely open model to one with more structured compliance requirements.
Resources
- Law Offices of Richard A. Chapo (Official Site)
- Richard Chapo (LinkedIn)
- Richard Chapo (Yelp)
Podcast: Play in new window | Download (Duration: 31:18 — 28.7MB) | Embed
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