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476: Simplify Your Life and Grow Your Business: Get Found, Optimize Your Website for Maximum Results, and Repeat Your Successes with Jared Warner

Jared Warner from 123GetFound started his first online business out of his Parents garage in 1998 with his twin brother, Jeff.

Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing.

Today he runs the business of his dreams that gives him the freedom to live life on his terms.

Quotes:                                                                                                                                   

“To build a business, you only need three things: get found, get results, and get smart about what took place between steps one and two.” – Jared Warner

“If you're a new marketer, and the only tool you have is a hammer, every problem looks like a nail. For every new marketer, the only tool they have is a Facebook ad.” – Jared Warner

“What you need to do is focus on your strengths, give everything you've got to those, and hire for your weaknesses.” – Jared Warner

Takeaways:

05:15 Build a business by understanding three core steps: getting found, getting results, and analyzing your numbers.

09:33 Focus on your marketing strengths instead of trying to fix every weakness.

12:03 Clarity about who you help and how you help them is crucial before starting any marketing efforts.

23:22 Entrepreneurs should take calculated risks, preserving some income sources while exploring new opportunities.

27:17 Don't chase every marketing trend; choose strategies that match your natural skills and communication style.

Visit 123GetFound: Attract More Customers to Your Business

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475: The 5AM Miracle and the Free Time Formula: Focus on What Matters Most, Amplify Your Productivity, and Remain Flexible to Avoid Burnout with Jeff Sanders

Jeff Sanders is a keynote speaker, author of The 5 AM Miracle, and host of The 5 AM Miracle Podcast.

Jeff's latest book, The Free-Time Formula, launches in February 2018 and you can learn more at JeffSanders.com.

Quotes:                                                                                                                                   

“The goal is figuring out what is ideal for you—what that balance looks like and how to make it happen.” – Jeff Sanders

“If you have a routine that's the same for more than a couple of weeks, I intentionally change it because I need that sense of freshness and newness to keep me more interested in my routine.” – Jeff Sanders

“Busyness does not equate to results. Most of the time, busyness just leads to overwhelm and stress, making you feel better even though nothing actually got accomplished.” – Jeff Sanders

Takeaways:

08:44 Early morning hours are the most powerful for focusing on your most important projects without distractions.

14:05 Morning routines should be flexible and adaptable to your current life goals and seasons.

17:11 Accountability and multiple systems can help you stick to productive morning habits.

26:32 Self-awareness and weekly reviews help prevent burnout and improve personal productivity.

34:10 Cutting unnecessary tasks from your calendar creates space for meaningful work and personal time.

Resources

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474: Moments of Adversity: Take Risks, Be Relatable, and Adopt a Growth Mindset with Dr. James Kelley

Dr. James Kelley is of the book: The Crucible's Gift: 5 lessons from authentic leaders who thrive in adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible.

James teaches, writes, and produces is bi-weekly podcast Executives After Hours. The podcast is predicated on interviewing executives about their personal journey. The show's motto: "I care about who you are, not what you do, because what you do defines who you are."

If you want to learn more Dr. Kelley's talk on authentic leadership, inspirational or corporate wellness strategies, please email at james@drjameskelley.com for your next event.

Quotes:                                                                                                                                   

“Don't let fear conquer you—conquer fear. It's okay to be scared; what matters most is what you do with that fear.” – Dr. James Kelley

“Most people listen to talk, but if you actually listen compassionately with the intent to listen, so much can happen in those moments.” – Dr. James Kelley

“Too often, people use their crucible with a victim mentality instead of an opportunity mentality. Those who use it as an opportunity—I'm telling you—grab those people, hold on to them, and learn from them.” – Dr. James Kelley

Takeaways:

07:40 Stepping out of your comfort zone and experiencing different cultures can dramatically expand your worldview and personal growth.

15:56 Mirroring body language and focusing on the other person helps build stronger, more genuine connections in conversations.

17:24 Listening with true intent and compassion creates deeper, more meaningful interactions with others.

19:01 Fear is a natural emotion, but it shouldn't prevent you from taking risks and pursuing personal development.

27:55 Adversity can be a powerful catalyst for personal transformation if you choose to learn from it instead of being defined by it.

Resources

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473: Work Less and Make More: Track Your Time, Delegate, and Tidy-Up Your Super Fast Business with James Schramko

James Schramko is an internet marketer and business coach who has helped over 2,000 students create and maintain six, seven and eight-figure businesses.

He's grown his coaching communities into multi-million dollar businesses that fund a lifestyle he loves. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperFastBusiness.

James talks with us about his best productivity (and simplicity) secrets, easy ways to make money and find the low hanging fruit in your business. 80/20 isn't enough, you must go for 64/4!

Quotes:                                                                                                                                   

“Stop worrying about how and start focusing on who.” – James Schramko

“If you could drop 80% of the things you're doing, you could still end up with 80% of the results you're getting right now.” – James Schramko

“I made a promise to myself that I will always be able to innovate and navigate around change, because that is the constant I face when I'm in business for myself.” – James Schramko

Takeaways:

11:59 4% of your business efforts can generate 64% of your total results, making it crucial to focus on your most productive activities.

17:19 Tracking time and evaluating business assets helps entrepreneurs make rational decisions about which projects to keep, sell, or eliminate.

28:46 Simplifying your business and reducing unnecessary tasks can lead to increased profitability and personal satisfaction.

30:06 Stop worrying about "how" to do things and start focusing on finding the right "who" to help you accomplish your business goals.

34:26 Building a successful business is about finding an offer that converts and scaling it, rather than creating multiple mediocre offerings.

Resources

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472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.

Quotes:                                                                                                                                   

“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing

“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing

“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing

Takeaways:

05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.

08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.

18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.

36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.

42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.

Resources

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471: Optimize Conversions, Get the Word Out, and Talk to Your Customers to Find Objections, Ideas, and Clients with Merchant Account Wizard Dr. Glenn Livingston

Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more!

In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry.

Quotes:                                                                                                                                   

“If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston

“You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston

“All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston

Takeaways:

03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions.

06:21 Business growth requires continuous communication with service providers and customers.

12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings.

13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity.

22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof.

Resources

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470: You Become What You Focus On: Words, Thoughts, Vibrations, The Law of Attraction and Neurolinguistic Programming with Michael Losier

Michael Losier is the author of the best-selling books Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.

Michael caught the attention of Oprah Winfrey, who interviewed him four times on her Soul Series™ radio show on Sirius/XM satellite radio. Michael went on to enjoy a year-long run hosting his own radio show on Oprah & Friends radio.

Michael's third book, Your Life's Purpose: Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out With Michael, allows him to connect with fans of Law of Attraction in an exciting way.

Quotes:                                                                                                                                   

“The law of attraction isn't responding to your dream board; it's responding to how you feel about your dream board.” – Michael Losier

“Every time you use the words don't, not, and no, you're thinking about what you don't want, and when you think about what you don't want, it causes you to send the vibration of what you don't want.” – Michael Losier

“Whenever we use the words coincidence, serendipity, synchronicity, fate, karma, or luck, we're really describing evidence of the law of attraction.” – Michael Losier

Takeaways:

01:00 Your thoughts and feelings create your reality, and you are responsible for both positive and negative outcomes in your life.

10:54 Avoid using negative words like "don't," "not," and "no" as they inadvertently draw attention to what you don't want.

22:55 Frame your desires as being "in the process of attracting" rather than claiming you already have something you don't.

26:43 You become what you focus on, so choose to create an upward spiral of positive thinking and outcomes.

30:22 Remember the core principle: "I get what I vibrate, not always what I want."

Resources

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469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker.

Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace, as the go-to provider for their products and services.

She's the founder of Complete Marketing Systems, Diane and has been involved in numerous campaigns grossing over $1,000,000.00 several times in her career and routinely helps people grow businesses to 6 figures, and beyond, in short periods of time, several times in as little as 90 days.

Quotes:                                                                                                                                   

“Free is the most expensive thing that you're doing in your business.” – Diane Conklin

“Stop comparing your behind the scenes real to everyone else's highlight reel.” – Diane Conklin

“It's not what's the best, it's what's the best for me.” – Diane Conklin

Takeaways:

02:51 Avoid comparing your behind-the-scenes struggles to other entrepreneurs' highlight reels on social media.

05:11 Your time has a monetary value, so calculate the return on energy before spending hours on free tasks.

18:26 Choose business mentors who have proven longevity and have successfully rebuilt after setbacks.

23:17 Implement a daily practice of writing down your completed tasks to track real business progress.

23:58 Always start with the end goal in mind and backward plan your business strategies.

Resources

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468: Reverse-Engineer Success: Meetups, Cold Calling, and Deal Flow with Alex Berman

Alex Berman is the Founder and President of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three time INC 5000 agency in NYC.

Quotes:                                                                                                                                   

“I think most of the testing should take place on other people's dime, and the easiest way to do that is by having a day job first.” – Alex Berman

“The biggest thing that caused us to succeed is that we picked a niche. We do marketing services for other digital agencies—we help other agencies grow.” – Alex Berman

“Just because we have those strengths doesn't mean that is what's actually going to grow our business.” – Alex Berman

Takeaways:

02:21 Picking a specific niche can dramatically improve business growth and focus.

07:07 Break down sales goals into concrete, actionable metrics to create a clear path to success.

17:32 Follow up quickly and personally after networking events, writing notes on business cards to remember key details.

22:05 During sales discovery calls, ask diagnostic questions to understand client needs instead of presenting generic case studies.

28:31 Hire people who are passionate about specific roles rather than trying to do everything yourself.

Resources

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467: Master the Art of Closing the Sale to Get More Clients and Referrals with Benjamin Brown

Benjamin Brown is a father of two young children and holds a Bachelor's Degree in Business Management. He has over 23 years of experience in the sales field from multiple positions from sale reps to sales management.

A Best Selling Author, Ben's book, Master the Art of Closing the Sale: The Game-Changing 10-Step Sales Process for Getting More Clients and Referrals. His popular sales blog, now at 360SalesConsulting.com, focuses on giving great tips and advice for sales people world wide.

Quotes:                                                                                                                                   

“Sales is a skill. If you acquire that skill, I could take anybody off the street, even a homeless person, and you could generate money with that skill.” – Benjamin Brown

“In sales, you're either getting better or worse every day. If you haven't practiced it—which is the key—you need to give people the ability to actually practice their skill one-on-one before they practice on their clients.” – Benjamin Brown

“Most businesses that are serious about sales and don't need marketing get most of their business through referrals.” – Benjamin Brown

Takeaways:

02:31 Sales is a skill that requires consistent practice and proper training, much like learning a martial art.

14:02 Never assume anything during a sales call; always ask specific questions to qualify leads.

32:09 Generating referrals can boost business growth by 20-40% without additional marketing costs.

40:43 Silence after asking for a sale is powerful - resist the urge to keep talking.

42:17 The key to successful sales is understanding emotional triggers and connecting with potential clients personally.

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