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456: How to Become a TEDx Stage Speaker and Get Over 1 Million Views with Elena Herdieckerhoff
Elena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world.
Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral.
Quotes:
“Every single person has at least one topic they know a lot about and really care about.” – Elena Herdieckerhoff
“For a winning TEDx talk, people don't want a perfect speaker. They want someone who's deeply passionate, excited, enthusiastic, and loves what they're talking about.” – Elena Herdieckerhoff
“Something will not go viral just by driving traffic to it; it will only pick up virality because people are genuinely moved by your message.” – Elena Herdieckerhoff
Takeaways:
05:41 Crafting a powerful TEDx talk requires a burning mission, deep expertise, and a unique angle that can change minds.
27:09 Memorizing your entire script allows you to connect authentically with your audience and deliver a more natural, passionate presentation.
31:29 Aggressive marketing within the first 24-48 hours of your talk going live is critical to jumpstarting potential virality.
34:42 A successful TEDx talk can open significant professional doors and create global impact beyond traditional speaking opportunities.
39:17 The real power of a TEDx talk lies in its potential to touch individual lives and spread meaningful ideas.
Resources
- Elena's TEDx Talk (YouTube, 1.3 Million Views)
- Journey To TEDx Speaker Coaching (Website)
- Entreprincess (Official Site)
- Elena (LinkedIn)
- Elena (Twitter)
- TedX Event Page and Elena's bio (Site)
Podcast: Play in new window | Download (Duration: 39:39 — 36.3MB) | Embed
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455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw
Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs.
He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language.
Quotes:
“What creates the tightest bond in business is when people feel like you really get them. If you feel like somebody gets you, it supersedes price.” – Jeffrey Shaw
“Good marketing has to compel people and draw them forward. The idea of self-identifying questions is posing a question in your marketing that completes a thought process in your ideal customer's head.” – Jeffrey Shaw
“Pricing creates perception, and any business can position itself anywhere in the market they choose based on pricing and the perception it gives.” – Jeffrey Shaw
Takeaways:
03:14 Your business should speak directly to your ideal customer's heart, not just their demographics.
10:25 The style and look of your brand instantly tells customers whether they belong or not.
19:02 Pricing isn't just about numbers - it creates a powerful perception of your business's value.
26:45 Create marketing questions that complete your ideal customer's unspoken thought process.
33:54 Build your business by first understanding who you are and then finding customers who would love what you offer.
Resources
- LINGO (Book)
- Jeffrey Shaw (Official Site)
- Creative Warriors (Podcast)
- Jeffrey Shaw (Twitter)
Podcast: Play in new window | Download (Duration: 39:32 — 36.2MB) | Embed
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454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston
Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone.
Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed
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He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula:
- Whoa: "I can't believe what I'm seeing"
- Wow: "That's amazing"
- Hmmm: "This is too good not to use"
- Yes: "I can see where we can use it"
If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show.
Quotes:
“The purest form of communication is to listen without memory or desire.” – Dr. Mark Goulston
“Be more interested than interesting, be more fascinated than fascinating.” – Dr. Mark Goulston
“If you want to increase user experience, you need to provide something that's relevant to them—not something you love but no one is going to buy.” – Dr. Mark Goulston
Takeaways:
03:17 Trust is built by showing genuine interest in others without pushing an agenda.
20:41 Listening deeply means understanding people's emotions and unspoken needs, not just their words.
23:46 Creating content that sparks curiosity requires being spontaneous and responsive to your audience.
32:52 Successful communication happens when you help people feel truly understood.
41:09 Asking open-ended questions and encouraging people to share more can create powerful engagement.
Resources
- Just Listen (Book)
- Dr. Mark Goulston's books (Amazon)
- The Goulston Group (Discover How To Be More Compelling)
- Prison Letters with Dr. Mark Goulston (Podcast)
- Mark Goulston (Twitter)
- Mark Goulston (LinkedIn)
- Steve Jobs as Told By Mark Goulston (Youtube Video)
Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed
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453: Heatmaps, Scrollmaps, Analytics, User Testing, A/B Testing and Troubleshooting: Increase Your E-Commerce Website Profits with Conversion Consultant Nick Disabato
Nick Disabato is a designer & writer. He runs Draft, a small consultancy that focuses on research-driven A/B testing for online stores.
We talk with Nick about his strategy when it comes to improving the conversions of e-commerce storefronts, from Google Analytics, heatmaps, scrollmaps, behavior, user testing and vocalization. Your website's conversion rate might be low due to a factor you've never considered, such a slow load time, lack of mobile-first design, or the terms on your site (e.g. "shipping" or "trial").
Quotes:
“The whole point of optimization is to keep what works and throw away what doesn't.” – Nick Disabato
“You want the takeaways. You want to know what to do, because I don't just watch videos for a living—I watch videos in order to make design decisions.” – Nick Disabato
“If everything is stripped away except trying to create a positive economic impact for the business, you're going to focus on that really quickly.” – Nick Disabato
Takeaways:
09:13 Successful optimization isn't about quick fixes, but about understanding user motivations and throwing away bad ideas while keeping good ones.
14:22 Technical cleanup can dramatically improve website performance, potentially increasing revenue without running a single AB test.
20:37 Mobile traffic requires a completely different design approach, focusing on touch states, responsive design, and user-specific experiences.
26:11 Effective AB testing goes far beyond changing button colors - it requires deep research and understanding of customer objections and motivations.
27:59 A true consultant focuses on creating economic impact, not just running tests, and is willing to fire themselves if they can't deliver value.
Resources
- Draft Revise (Analytics Tear-Down And Service)
- Drafts Letters (Newsletter)
- Cadence & Slang (Book About Interaction Design)
- Nick Disabato (Official Site)
Podcast: Play in new window | Download (Duration: 30:43 — 28.1MB) | Embed
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452: Find Your Passion, Grow a Podcast, and Monetize It Using the Speaker Platform with Podcaster Rob Greenlee
Rob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com.
Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed
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He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST.
We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools).
Quotes:
“Podcasting is a marathon, not a sprint. You need to think long term. If you want to be successful in podcasting, you need to think long term.” – Rob Greenlee
“Sometimes the audience of your show is more knowledgeable than the host. Getting feedback, questions, and contributions from the audience fuels the show and makes it better.” – Rob Greenlee
“Podcasting is, at its core, a technology-related medium. It's built on the same principles the World Wide Web was built on—it's about sharing.” – Rob Greenlee
Takeaways:
08:41 Building audience connection matters more than chasing quick listener numbers or perfect production.
13:26 Podcasting success comes from consistent passion and long-term commitment to your chosen topic.
16:37 Choose a podcast format and recording approach that genuinely fits your lifestyle and schedule.
28:20 Start monetizing early by using affiliate programs, even if earnings are small, to practice ad integration.
35:12 Podcasting grows through word-of-mouth sharing and authentic storytelling, not just marketing tactics.
Resources
- Spreaker (Site)
- Blog Talk Radio (Website)
- Speaker Live Show (Website)
Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed
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451: Visually Promote Your Business Using Photos, Videos and Live Streaming with Smartphone Marketing Guru Tabitha Carro
Tabitha Carro is the Smartphone Marketing Guru! She taught for 13 years as an elementary teacher while running her own curriculum design business. Her present passion is exploring how to visually promote businesses through an iPhone.
In May of 2016, she created the Smartphone Marketing School, a blog and membership site, to share her iPhone design techniques with fellow business owners. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work.
Quotes:
“People love to see people. I had my husband come on for no other reason than he's more of a tech buff than me, and it just makes it more entertaining when you have more human elements in your Facebook Live.” – Tabitha Carro
“Learn to do it on your phone, and you'll be able to keep up because you always have your phone with you. You can instantly create things in seconds and push them out.” – Tabitha Carro
“It's really about stopping people in their feed, grabbing their attention and then getting them to click.” – Tabitha Carro
Takeaways:
01:23 Modern smartphones are powerful enough to create professional-quality visual marketing content without expensive camera equipment.
11:34 Strategic giveaways can boost audience engagement by offering physical items directly related to your business niche.
19:09 Building a consistent photo and video library allows entrepreneurs to quickly repurpose content across multiple marketing platforms.
25:22 Mobile apps have evolved to provide complex editing capabilities that rival traditional desktop software, making content creation more accessible.
33:36 Focus on creating content and connecting with people rather than getting stuck on technical perfection or expensive equipment requirements.
Resources
- Tabitha Carro (Official Site)
- Tabitha's Courses (Site)
- Google Photos (Store Images Into Your Library)
- Gleam (Run Social Media Competitions)
- A Color Story (Basic Image Editing)
- SnapSeed on iTunes and Google Play
- DesignLab Studio (Graphics Editor)
- Adobe SparkPost (Social Media Image Editor)
- Quik (video editing app)
- VideoShop (Use In Conjunction With GIFShare)
- InShot on iTunes and Google Play
- iMovie (app)
Podcast: Play in new window | Download (Duration: 41:13 — 37.7MB) | Embed
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450: Amazon Analytics and Amazon Optimization: Do E-Commerce Right, Run Your Business on Systems, and Make Data-Driven Decisions with Reed Menssa
Reed Menssa from Advanced Amazon Consulting is a successful Amazon and online physical products seller who has developed many software tools and systems to help other Amazon sellers succeed. Reed's AZoptimizer and AZanalyzer software has produced profitable results for every type of seller and can be used for any skill level. He is an expert in his field and loves to share his knowledge and experience with others to help them succeed. Reed's software and consulting businesses help increase profits substantially for thousands of online sellers, every year.
Quotes:
“Data really drives this industry a lot. You should never be guessing, because that leads to uncomfortable situations where you have to then go back and try and figure those issues out.” – Reed Menssa
“I like to own my own thing. I like to be able to run it the way I want to run it, and I like not having to rely on someone else's good graces.” – Reed Menssa
“A lot of people have great ideas, but they don't know if it's actually going to sell or not, because they don't know where to look.” – Reed Menssa
Takeaways:
02:14 Accurate data is the backbone of successful Amazon selling, eliminating guesswork and reducing potential business risks.
12:13 Comprehensive product research means analyzing entire keyword pages, not just individual competitors, to understand market dynamics.
17:20 Using precise tracking methods like the 999 trick can provide real sales numbers, moving beyond unreliable best seller ranking estimates.
21:38 Amazon product indexing is critical - if you're not indexed for specific search terms, your product won't appear in relevant searches.
22:23 Successful business growth requires systematic approaches and informed decision-making, not random experimentation.
Visit AZAnalyzer to Claim Your Free Trial, Differentiation Worksheet & 30-Minute Skype Call
Podcast: Play in new window | Download (Duration: 27:41 — 25.3MB) | Embed
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449: Create Passive Income Membership Sites for Your Online Business
Quotes:
“If someone joins a course but doesn't log in and use it, and you don't give them a reason to and they're not motivated, they're not going to use your stuff.” – Robert Plank
“Find the overlap between what people are asking for and paying money for, and something you can deliver in a step-by-step, solvable, and complete format.” – Robert Plank
“Big dreams and goals are wonderful, but what's more important is hitting achievable milestones so you know your membership site is headed in the right direction.” – Robert Plank
Takeaways:
04:40 Creating a membership site isn't about complex packages or endless tips, but solving a specific problem people will pay to fix.
07:22 Design your membership site modules to give members a quick win in the first session, with clear, actionable results they can implement immediately.
12:15 Don't let technical details or perfect setup prevent you from launching your membership site - start simple and improve as you go.
16:30 Build your membership sites one at a time, focusing on making money with each project before expanding to multiple sites.
19:20 Your online business becomes more exciting and sustainable when you create sites that generate real income and provide genuine value.
Listen in to our episode to discover what you need to know about creating your membership site, keeping it simple and profitable. While you're listing, please check out this post on LinkedIn to leave a quick comment.
Leave a Like and Comment on LinkedIn
Podcast: Play in new window | Download (Duration: 21:13 — 19.4MB) | Embed
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448: Stop Being the Bottleneck, Change Your Habits, Escape Scarcity Thinking and Amplify Your Success with Melanie Benson
Melanie Benson from Rapid Cash Strategies is a Profit Amplifier, and has a gift for guiding fast-paced, mission-driven entrepreneurs to thrive in their small business. Melanie can quickly identify what derails you from productivity and progress – ultimately freeing you to scale your influence and income without overwhelm.
Melanie hosts the weekly podcast, Amplify Your Success, is author of Rewired for Wealth, coauthor of Entrepreneur.com's Start Up Guide to Starting an Information Marketing Business and has her success tips featured in magazines such as American Express OPEN Forum, Bloomberg BusinessWeek, Woman's Day, Parenting Magazine, and University of Phoenix Alumni Magazine.
She is on the Executive Team for the Women Speaker's Association as well as is Council Chair for the Association of Transformational Leaders.
Quotes:
“The thought ‘I can't afford it’ is probably the single biggest bottleneck that exists. What we're doing is telling our mind that we can't. When we lead with ‘I can't afford it,’ it literally shuts our problem-solving brain down.” – Melanie Benson
“Success and comfort don't always hold hands. We have to be willing to step out on that ledge and not know how to do something in order to achieve things we've never achieved before.” – Melanie Benson
“Just because you don't know how to do something doesn't mean you shouldn't go for it.” – Melanie Benson
Takeaways:
04:50 Your mindset is the primary driver of business success, acting like a water hose that can either trickle or flow with opportunities.
11:34 Making a bold decision without knowing the entire path is more powerful than staying stuck in fear and uncertainty.
16:24 Avoiding failure can actually cause you to repeat failures by keeping you trapped in scarcity thinking instead of success energy.
20:41 Identifying your high-payoff business activity is crucial for quickly moving the income needle forward.
24:24 Building a team is essential for business growth, as you'll eventually hit a point where you cannot expand if you're working alone.
Claim Your Checklist: 10 Rapid Cash Strategies to Create a Quick Cash Infusion for Your Small Business
Podcast: Play in new window | Download (Duration: 31:24 — 28.7MB) | Embed
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447: Level Up By Being a Direct Sales Troubleshooter, Amplify Your Strengths, and Scale Your Business Using the Five Sales Steps with Nathan Walker
Nathan Walker is a self-made millionaire, entrepreneur, direct sales expert, and business owner. With over 15 years of direct sales experience and business building he's changed the lives of many with his ability to 'Level Up' your life; regardless the industry!
Nathan is professionally affiliated with Brad Lea, Grant Cardone, Henry Kaminski, Akbar Sheik, and Arne Giske. He currently trains and educates sales teams within is businesses on a regular basis via calls, webinars, zoom, and live events. If Nathan is all about one thing, it’s this – Direct Sales! At the young age of 33, he’s built a few multi-million dollar companies all based around one thing, selling; more specifically selling in the home!
Along with that, he has several success stories under his belt. Success stories like Corey who was making $8.00 an hour at a Weber grill factory, and will now make over $200k this year alone. This is all due to Nathan’s sales process, and training. Stories like that is Nathan’s real passion in life.
Quotes:
“You've got to sell people on what they care about, not what you care about.” – Nathan Walker
“If they don't like me, don't trust me, or don't respect me, they're not going to do business with me. I could have the best product in the world, but if I don't like you—or if there's something missing—I'm probably not going to do business with you.” – Nathan Walker
“There's a lot of money going around in this world. There's a lot of opportunity in this world, and you get one shot. Your days are numbered, whether we want to admit it or not.” – Nathan Walker
Takeaways:
05:04 Focus on solving real customer problems they actually care about, not just pushing your product features.
11:20 Build sales teams around individual strengths instead of trying to make everyone a well-rounded performer.
20:24 Ask targeted questions to understand what specific problems matter most to the customer before presenting solutions.
25:02 Create a clear, step-by-step sales process that guides customers logically from initial contact to final purchase.
30:48 Maximize your potential and opportunities because life is short and you only get one chance to go all out.
Podcast: Play in new window | Download (Duration: 33:38 — 30.8MB) | Embed
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